Why a 90-Day Runway Matters
A token generation event is one of the most consequential moments in a project's life. The first hours and days of trading set expectations, attract or repel investors, and establish the liquidity foundation for everything that follows.
Projects that rush their TGE without adequate preparation consistently face preventable problems: botched exchange integrations, insufficient liquidity, tokenomics confusion, and community backlash. Ninety days is the minimum lead time needed to coordinate the technical, legal, financial, and marketing elements of a successful launch.
Days 90-60: Foundation and Strategy
Finalize Tokenomics
- Lock down total supply, initial circulating supply, and allocation percentages for all stakeholder groups
- Confirm vesting schedules, cliff periods, and unlock mechanics
- Deploy and audit the token contract and vesting contracts on testnet
- Prepare a comprehensive tokenomics document for public distribution
Legal and Compliance
- Obtain a legal opinion on the token's classification in target jurisdictions
- Ensure entity structure supports the planned distribution and exchange relationships
- Complete KYB and KYC documentation for exchange applications
- Review marketing materials for regulatory compliance in key markets
Select Core Partners
- Engage a professional market maker and agree on terms, inventory requirements, and target metrics
- Begin exchange listing discussions with target venues, submitting applications for the highest-priority platforms first
- Select a launch PR and communications agency if not already in place
Days 60-30: Infrastructure and Listings
Exchange Onboarding
- Complete technical integration requirements for confirmed exchanges, including wallet setup, API testing, and deposit/withdrawal verification
- Finalize listing agreements, fee structures, and launch-day coordination plans
- Confirm market making pairs and the order book parameters each exchange requires
Market Making Preparation
- Transfer initial token and stablecoin inventory to the market maker
- Conduct dry-run testing on exchange APIs to validate order placement, cancellation, and risk management systems
- Agree on launch-day quoting strategy, including initial spread targets, order sizes, and depth levels
Technical Readiness
- Complete mainnet deployment and final smart contract audit
- Verify token compatibility with major wallets (MetaMask, Ledger, Trust Wallet)
- If applicable, set up DEX liquidity pools with parameters aligned to your overall pricing strategy
- Test all claim, distribution, or airdrop mechanisms end-to-end
Community and Marketing
- Begin a structured communication campaign: announce confirmed exchange listings, publish tokenomics breakdowns, and release the public roadmap
- Host AMAs, Twitter Spaces, or community calls to address questions and build anticipation
- Prepare launch-day content including blog posts, social media threads, and influencer coordination
- Build a FAQ document covering trading mechanics, supported wallets, and how to buy the token
Days 30-7: Final Coordination
Rehearsal and Contingency
- Run a full launch simulation with your market maker, covering opening price scenarios, high-volume stress tests, and system failover procedures
- Define a contingency plan for common issues: exchange delays, smart contract bugs discovered late, or unexpectedly high demand
- Establish a launch-day war room with representatives from your core team, market maker, exchange contacts, and PR agency
Lock In Timing
- Confirm exact TGE date and time with all exchange partners
- Coordinate social media announcements so that listing news drops simultaneously across platforms
- Verify that all vesting contracts, distribution mechanisms, and airdrop tools are armed and ready
Final Community Prep
- Publish a detailed launch guide for your community explaining where and how to trade
- Warn users about potential scam tokens and provide verified contract addresses
- Ensure customer support channels are staffed to handle the post-launch surge
Days 7-1: Pre-Launch Checklist
- Verify that market maker systems are live and connected to all confirmed exchanges
- Confirm token deposits are credited and visible on each exchange
- Validate that the token appears correctly in exchange UIs (name, ticker, logo, decimals)
- Run final security checks on all smart contracts, admin keys, and multisig configurations
- Brief the entire team on launch-day roles, escalation paths, and communication protocols
Launch Day: Execution
- Activate market making algorithms at the agreed time, typically minutes before public trading opens
- Monitor order books across all venues in real time to ensure spreads, depth, and pricing are within targets
- Track social media and community channels for issues, misinformation, or technical complaints
- Coordinate with exchange partners to resolve any integration or display issues immediately
- Document everything for post-launch review
Post-Launch: The First 30 Days
The work does not end at TGE. The first month of trading is critical for establishing long-term market health:
- Analyze trading data daily and adjust market making parameters as volume patterns stabilize
- Begin outreach to additional exchanges for secondary listings
- Monitor vesting contract activity and prepare communications ahead of the first scheduled unlock
- Collect community feedback and address concerns transparently
Partner With Fibonacci Capital for Your TGE
Fibonacci Capital has guided dozens of projects through the TGE process, from early tokenomics design through post-launch liquidity optimization. Our team works alongside yours at every stage of the 90-day timeline to ensure nothing is left to chance. If your TGE is on the horizon, reach out early so we can build a launch plan tailored to your project.