[{"data":1,"prerenderedAt":3006},["ShallowReactive",2],{"blog-how-to-market-an-exchange-listing":3,"related-how-to-market-an-exchange-listing":992},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"author":11,"category":12,"tags":13,"keywords":18,"image":24,"readTime":25,"body":26,"_type":986,"_id":987,"_source":988,"_file":989,"_stem":990,"_extension":991},"/blog/how-to-market-an-exchange-listing","blog",false,"","How to Market an Exchange Listing: A Token Team's Announcement Playbook","Exchange listing announcement playbook for token teams: follow the exchange's order, prep assets and scam warnings, sequence KOLs and measure real results.","2026-10-29","Fibonacci Capital","Marketing",[14,15,16,17],"exchange listing","token marketing","listing announcement","community",[19,20,21,22,23],"exchange listing announcement","how to announce a token listing","crypto listing marketing","cex listing marketing plan","token listing campaign","/assets/images/blog/how-to-market-an-exchange-listing.jpg","8 min read",{"type":27,"children":28,"toc":956},"root",[29,37,44,49,54,100,114,120,243,248,254,261,266,272,277,300,305,311,316,322,328,333,376,382,387,392,410,415,421,426,432,437,481,494,500,505,533,538,544,550,555,561,566,572,585,591,596,602,608,613,619,624,741,746,752,760,832,840,880,888,937,943],{"type":30,"tag":31,"props":32,"children":33},"element","p",{},[34],{"type":35,"value":36},"text","A good exchange listing announcement follows the exchange's order, not yours: wait for the exchange to publish first, have your assets ready the moment it does, and keep your messaging tied to what traders can actually do, such as deposit, withdraw and trade. Teams that treat a confirmed listing as a signal to start shouting usually get a short spike of attention and a long tail of confused users. Teams that treat it as a coordinated launch, with liquidity, security and community all lined up, get a listing that holds up after the first day. This guide gives you a timeline from confirmation to roughly two weeks after go-live, and ends with a checklist.",{"type":30,"tag":38,"props":39,"children":41},"h2",{"id":40},"before-you-start-know-who-announces-first",[42],{"type":35,"value":43},"Before You Start: Know Who Announces First",{"type":30,"tag":31,"props":45,"children":46},{},[47],{"type":35,"value":48},"Once a centralized exchange confirms your listing, the announcement sequence is usually set by the exchange. In most cases the exchange publishes first on its own channels, and the project follows. Breaking that order is the quickest way to damage a new relationship.",{"type":30,"tag":31,"props":50,"children":51},{},[52],{"type":35,"value":53},"Ask your listing contact, in writing, for:",{"type":30,"tag":55,"props":56,"children":57},"ul",{},[58,70,80,90],{"type":30,"tag":59,"props":60,"children":61},"li",{},[62,68],{"type":30,"tag":63,"props":64,"children":65},"strong",{},[66],{"type":35,"value":67},"The embargo terms.",{"type":35,"value":69}," What you may say, to whom and until when. Assume nothing is public until they say so.",{"type":30,"tag":59,"props":71,"children":72},{},[73,78],{"type":30,"tag":63,"props":74,"children":75},{},[76],{"type":35,"value":77},"The announcement order.",{"type":35,"value":79}," Who posts first, at what time, and how soon after you may post.",{"type":30,"tag":59,"props":81,"children":82},{},[83,88],{"type":30,"tag":63,"props":84,"children":85},{},[86],{"type":35,"value":87},"Brand and style rules.",{"type":35,"value":89}," Logo usage, how the exchange name may be written, and any wording they require or forbid.",{"type":30,"tag":59,"props":91,"children":92},{},[93,98],{"type":30,"tag":63,"props":94,"children":95},{},[96],{"type":35,"value":97},"Any joint campaign options.",{"type":35,"value":99}," Some exchanges run trading competitions, deposit campaigns or AMAs for new listings. Others do not. Do not assume, and do not promise your community a campaign before the exchange agrees to it.",{"type":30,"tag":31,"props":101,"children":102},{},[103,105,112],{"type":35,"value":104},"If anything below conflicts with what the exchange tells you, the exchange wins. Also know where your token will sit on the venue, because that shapes what you can credibly say. Our comparison of ",{"type":30,"tag":106,"props":107,"children":109},"a",{"href":108},"/blog/innovation-zone-vs-main-board-listing",[110],{"type":35,"value":111},"innovation zone vs main board listing",{"type":35,"value":113}," explains why the same announcement does not read the same way across listing segments.",{"type":30,"tag":38,"props":115,"children":117},{"id":116},"the-timeline-at-a-glance",[118],{"type":35,"value":119},"The Timeline at a Glance",{"type":30,"tag":121,"props":122,"children":123},"table",{},[124,148],{"type":30,"tag":125,"props":126,"children":127},"thead",{},[128],{"type":30,"tag":129,"props":130,"children":131},"tr",{},[132,138,143],{"type":30,"tag":133,"props":134,"children":135},"th",{},[136],{"type":35,"value":137},"Phase",{"type":30,"tag":133,"props":139,"children":140},{},[141],{"type":35,"value":142},"Timing",{"type":30,"tag":133,"props":144,"children":145},{},[146],{"type":35,"value":147},"Main goal",{"type":30,"tag":149,"props":150,"children":151},"tbody",{},[152,171,189,207,225],{"type":30,"tag":129,"props":153,"children":154},{},[155,161,166],{"type":30,"tag":156,"props":157,"children":158},"td",{},[159],{"type":35,"value":160},"1. Lock the plan",{"type":30,"tag":156,"props":162,"children":163},{},[164],{"type":35,"value":165},"Confirmation to T-7 days",{"type":30,"tag":156,"props":167,"children":168},{},[169],{"type":35,"value":170},"Embargo, roles, asset list, liquidity plan",{"type":30,"tag":129,"props":172,"children":173},{},[174,179,184],{"type":30,"tag":156,"props":175,"children":176},{},[177],{"type":35,"value":178},"2. Build and rehearse",{"type":30,"tag":156,"props":180,"children":181},{},[182],{"type":35,"value":183},"T-7 to T-1",{"type":30,"tag":156,"props":185,"children":186},{},[187],{"type":35,"value":188},"Copy, security messaging, market maker readiness",{"type":30,"tag":129,"props":190,"children":191},{},[192,197,202],{"type":30,"tag":156,"props":193,"children":194},{},[195],{"type":35,"value":196},"3. Announcement day",{"type":30,"tag":156,"props":198,"children":199},{},[200],{"type":35,"value":201},"T-0",{"type":30,"tag":156,"props":203,"children":204},{},[205],{"type":35,"value":206},"Follow the exchange, publish, monitor",{"type":30,"tag":129,"props":208,"children":209},{},[210,215,220],{"type":30,"tag":156,"props":211,"children":212},{},[213],{"type":35,"value":214},"4. Trading goes live",{"type":30,"tag":156,"props":216,"children":217},{},[218],{"type":35,"value":219},"T+0 to T+3",{"type":30,"tag":156,"props":221,"children":222},{},[223],{"type":35,"value":224},"Support users, watch the book, correct misinformation",{"type":30,"tag":129,"props":226,"children":227},{},[228,233,238],{"type":30,"tag":156,"props":229,"children":230},{},[231],{"type":35,"value":232},"5. Report and measure",{"type":30,"tag":156,"props":234,"children":235},{},[236],{"type":35,"value":237},"T+3 to T+14",{"type":30,"tag":156,"props":239,"children":240},{},[241],{"type":35,"value":242},"Community update, results review, next steps",{"type":30,"tag":31,"props":244,"children":245},{},[246],{"type":35,"value":247},"Exchanges sometimes confirm with very little notice. If so, compress phases 1 and 2 and keep only the essentials.",{"type":30,"tag":38,"props":249,"children":251},{"id":250},"phase-1-lock-the-plan-confirmation-to-t-7",[252],{"type":35,"value":253},"Phase 1: Lock the Plan (Confirmation to T-7)",{"type":30,"tag":255,"props":256,"children":258},"h3",{"id":257},"assign-owners-and-keep-it-quiet",[259],{"type":35,"value":260},"Assign owners and keep it quiet",{"type":30,"tag":31,"props":262,"children":263},{},[264],{"type":35,"value":265},"Name one person for each lane: exchange liaison, copywriter, community lead, security lead and liquidity lead. Until the exchange says otherwise, the listing stays confidential, including teasers and hints to KOLs. A leak can breach your agreement and invite traders to position before there is real liquidity.",{"type":30,"tag":255,"props":267,"children":269},{"id":268},"confirm-the-operating-details",[270],{"type":35,"value":271},"Confirm the operating details",{"type":30,"tag":31,"props":273,"children":274},{},[275],{"type":35,"value":276},"Collect the facts only the exchange can confirm:",{"type":30,"tag":55,"props":278,"children":279},{},[280,285,290,295],{"type":30,"tag":59,"props":281,"children":282},{},[283],{"type":35,"value":284},"Trading pair or pairs and the trading start time",{"type":30,"tag":59,"props":286,"children":287},{},[288],{"type":35,"value":289},"When deposits open and when withdrawals open",{"type":30,"tag":59,"props":291,"children":292},{},[293],{"type":35,"value":294},"Supported networks for deposits and withdrawals",{"type":30,"tag":59,"props":296,"children":297},{},[298],{"type":35,"value":299},"Any initial trading restrictions the exchange applies, such as a call auction period or special labels",{"type":30,"tag":31,"props":301,"children":302},{},[303],{"type":35,"value":304},"Never publish a time or network the exchange has not confirmed in writing.",{"type":30,"tag":255,"props":306,"children":308},{"id":307},"agree-the-liquidity-plan",[309],{"type":35,"value":310},"Agree the liquidity plan",{"type":30,"tag":31,"props":312,"children":313},{},[314],{"type":35,"value":315},"A listing is only as good as its order book on day one. Decide before the announcement who is quoting on the new venue, with what inventory, and from what moment. If you work with a market maker, share the exchange's schedule with them now and confirm that accounts, API access and inventory are in place.",{"type":30,"tag":38,"props":317,"children":319},{"id":318},"phase-2-build-and-rehearse-t-7-to-t-1",[320],{"type":35,"value":321},"Phase 2: Build and Rehearse (T-7 to T-1)",{"type":30,"tag":255,"props":323,"children":325},{"id":324},"prepare-the-asset-kit",[326],{"type":35,"value":327},"Prepare the asset kit",{"type":30,"tag":31,"props":329,"children":330},{},[331],{"type":35,"value":332},"Build everything once, review it once, and reuse it across channels:",{"type":30,"tag":55,"props":334,"children":335},{},[336,346,356,366],{"type":30,"tag":59,"props":337,"children":338},{},[339,344],{"type":30,"tag":63,"props":340,"children":341},{},[342],{"type":35,"value":343},"Announcement copy",{"type":35,"value":345}," in three lengths: a one-line post, a short post, and a longer article for your blog or community hub.",{"type":30,"tag":59,"props":347,"children":348},{},[349,354],{"type":30,"tag":63,"props":350,"children":351},{},[352],{"type":35,"value":353},"Trading details block",{"type":35,"value":355}," with the pair, start time, deposit and withdrawal times and supported networks, written so it can be pasted unchanged.",{"type":30,"tag":59,"props":357,"children":358},{},[359,364],{"type":30,"tag":63,"props":360,"children":361},{},[362],{"type":35,"value":363},"Official contract address",{"type":35,"value":365}," for each network, double-checked by two people against the project's own records.",{"type":30,"tag":59,"props":367,"children":368},{},[369,374],{"type":30,"tag":63,"props":370,"children":371},{},[372],{"type":35,"value":373},"FAQ",{"type":35,"value":375}," on deposits, withdrawals, networks and official links.",{"type":30,"tag":255,"props":377,"children":379},{"id":378},"write-the-anti-scam-section-first",[380],{"type":35,"value":381},"Write the anti-scam section first",{"type":30,"tag":31,"props":383,"children":384},{},[385],{"type":35,"value":386},"New listings attract fake tokens and phishing links within hours. Put security messaging into the announcement itself rather than adding it after the first complaint.",{"type":30,"tag":31,"props":388,"children":389},{},[390],{"type":35,"value":391},"Include:",{"type":30,"tag":55,"props":393,"children":394},{},[395,400,405],{"type":30,"tag":59,"props":396,"children":397},{},[398],{"type":35,"value":399},"The one official contract address per network, and a statement that any other address is not your token",{"type":30,"tag":59,"props":401,"children":402},{},[403],{"type":35,"value":404},"The exact official channels, and a reminder that the team never DMs asking for funds, seed phrases or wallet connections",{"type":30,"tag":59,"props":406,"children":407},{},[408],{"type":35,"value":409},"A warning not to deposit before the exchange confirms deposits are open, and to use the correct network",{"type":30,"tag":31,"props":411,"children":412},{},[413],{"type":35,"value":414},"Brief moderators to remove impersonators quickly and answer safety questions consistently.",{"type":30,"tag":255,"props":416,"children":418},{"id":417},"align-comms-with-market-maker-readiness",[419],{"type":35,"value":420},"Align comms with market maker readiness",{"type":30,"tag":31,"props":422,"children":423},{},[424],{"type":35,"value":425},"This is the step teams skip. If the announcement lands before depth is in place, first traders see a thin book and wide spreads, and they remember it. Set a rule: nothing says \"now trading\" until liquidity is confirmed on the venue. Share the final timing with your market maker, check inventory, and decide who watches the book at open.",{"type":30,"tag":255,"props":427,"children":429},{"id":428},"plan-kol-and-community-sequencing",[430],{"type":35,"value":431},"Plan KOL and community sequencing",{"type":30,"tag":31,"props":433,"children":434},{},[435],{"type":35,"value":436},"Order matters more than volume:",{"type":30,"tag":438,"props":439,"children":440},"ol",{},[441,451,461,471],{"type":30,"tag":59,"props":442,"children":443},{},[444,449],{"type":30,"tag":63,"props":445,"children":446},{},[447],{"type":35,"value":448},"Exchange announcement goes live first.",{"type":35,"value":450}," Nothing else moves until then.",{"type":30,"tag":59,"props":452,"children":453},{},[454,459],{"type":30,"tag":63,"props":455,"children":456},{},[457],{"type":35,"value":458},"Your official channels follow",{"type":35,"value":460},", using the approved copy and linking to the exchange's own announcement.",{"type":30,"tag":59,"props":462,"children":463},{},[464,469],{"type":30,"tag":63,"props":465,"children":466},{},[467],{"type":35,"value":468},"Community and ambassadors",{"type":35,"value":470}," get the same facts and safety warnings.",{"type":30,"tag":59,"props":472,"children":473},{},[474,479],{"type":30,"tag":63,"props":475,"children":476},{},[477],{"type":35,"value":478},"KOLs and partners post after",{"type":35,"value":480}," the official information exists, so what they share can point to a verified source.",{"type":30,"tag":31,"props":482,"children":483},{},[484,486,492],{"type":35,"value":485},"Give every KOL the same fact sheet and require clear disclosure of paid relationships. Inflated reach does nothing for a new order book. Our piece on ",{"type":30,"tag":106,"props":487,"children":489},{"href":488},"/blog/how-to-spot-fake-engagement-crypto-marketing",[490],{"type":35,"value":491},"spotting fake engagement in crypto marketing",{"type":35,"value":493}," covers how to filter out accounts that look big but do not move real users.",{"type":30,"tag":38,"props":495,"children":497},{"id":496},"phase-3-announcement-day-t-0",[498],{"type":35,"value":499},"Phase 3: Announcement Day (T-0)",{"type":30,"tag":31,"props":501,"children":502},{},[503],{"type":35,"value":504},"On the day:",{"type":30,"tag":438,"props":506,"children":507},{},[508,513,518,523,528],{"type":30,"tag":59,"props":509,"children":510},{},[511],{"type":35,"value":512},"Wait for the exchange post. Do not publish early, even by minutes.",{"type":30,"tag":59,"props":514,"children":515},{},[516],{"type":35,"value":517},"Publish your short post immediately after, linking to the exchange announcement as the source of truth.",{"type":30,"tag":59,"props":519,"children":520},{},[521],{"type":35,"value":522},"Publish the longer article and pin the safety message.",{"type":30,"tag":59,"props":524,"children":525},{},[526],{"type":35,"value":527},"Open one Q&A thread for deposit and withdrawal questions.",{"type":30,"tag":59,"props":529,"children":530},{},[531],{"type":35,"value":532},"Keep one person on the exchange liaison line for corrections or timing changes.",{"type":30,"tag":31,"props":534,"children":535},{},[536],{"type":35,"value":537},"Keep the tone factual: what is listed, when trading starts, where official information lives. Avoid promising price outcomes or implying the exchange endorses the project.",{"type":30,"tag":38,"props":539,"children":541},{"id":540},"phase-4-trading-goes-live-t0-to-t3",[542],{"type":35,"value":543},"Phase 4: Trading Goes Live (T+0 to T+3)",{"type":30,"tag":255,"props":545,"children":547},{"id":546},"support-the-first-deposits",[548],{"type":35,"value":549},"Support the first deposits",{"type":30,"tag":31,"props":551,"children":552},{},[553],{"type":35,"value":554},"Expect questions about networks, memo or tag requirements and deposit confirmations. Answer from the FAQ, escalate real exchange issues through your liaison, and never guess about exchange-side processes.",{"type":30,"tag":255,"props":556,"children":558},{"id":557},"watch-the-book-not-the-chart",[559],{"type":35,"value":560},"Watch the book, not the chart",{"type":30,"tag":31,"props":562,"children":563},{},[564],{"type":35,"value":565},"Track spread, depth near the mid price and fill behaviour across the first sessions. If the book is thin, fix liquidity with your market maker rather than pushing more promotion at it. Hype that outruns liquidity sends new users into slippage, and they blame the project.",{"type":30,"tag":255,"props":567,"children":569},{"id":568},"if-the-exchange-offers-a-campaign",[570],{"type":35,"value":571},"If the exchange offers a campaign",{"type":30,"tag":31,"props":573,"children":574},{},[575,577,583],{"type":35,"value":576},"Some exchanges pair a new listing with a trading competition, deposit campaign or AMA. If one is offered, confirm eligibility, timing and how rewards are funded, and keep promotion within the exchange's guidelines. We cover the mechanics in our guide to ",{"type":30,"tag":106,"props":578,"children":580},{"href":579},"/blog/exchange-trading-competition-token-listing",[581],{"type":35,"value":582},"exchange trading competitions for token listings",{"type":35,"value":584},". Competitions reward activity, so decide in advance what kind you want.",{"type":30,"tag":255,"props":586,"children":588},{"id":587},"correct-misinformation-fast",[589],{"type":35,"value":590},"Correct misinformation fast",{"type":30,"tag":31,"props":592,"children":593},{},[594],{"type":35,"value":595},"Fake pairs and wrong contract addresses will circulate. Reply once, calmly, link to the official post and move on.",{"type":30,"tag":38,"props":597,"children":599},{"id":598},"phase-5-report-and-measure-t3-to-t14",[600],{"type":35,"value":601},"Phase 5: Report and Measure (T+3 to T+14)",{"type":30,"tag":255,"props":603,"children":605},{"id":604},"report-back-to-the-community",[606],{"type":35,"value":607},"Report back to the community",{"type":30,"tag":31,"props":609,"children":610},{},[611],{"type":35,"value":612},"Within the first week, publish a short, plain update: trading is live, which pairs are active, where official information lives and what comes next. Do not cherry-pick the best hour of the best day. If you ran a campaign, share its rules and how results were determined. A boring, accurate update builds more trust than a victory lap.",{"type":30,"tag":255,"props":614,"children":616},{"id":615},"measure-what-matters",[617],{"type":35,"value":618},"Measure what matters",{"type":30,"tag":31,"props":620,"children":621},{},[622],{"type":35,"value":623},"Vanity numbers are easy to produce. Track measures that reflect a healthier market:",{"type":30,"tag":121,"props":625,"children":626},{},[627,648],{"type":30,"tag":125,"props":628,"children":629},{},[630],{"type":30,"tag":129,"props":631,"children":632},{},[633,638,643],{"type":30,"tag":133,"props":634,"children":635},{},[636],{"type":35,"value":637},"Measure",{"type":30,"tag":133,"props":639,"children":640},{},[641],{"type":35,"value":642},"What it tells you",{"type":30,"tag":133,"props":644,"children":645},{},[646],{"type":35,"value":647},"Watch out for",{"type":30,"tag":149,"props":649,"children":650},{},[651,669,687,705,723],{"type":30,"tag":129,"props":652,"children":653},{},[654,659,664],{"type":30,"tag":156,"props":655,"children":656},{},[657],{"type":35,"value":658},"Genuine traded volume",{"type":30,"tag":156,"props":660,"children":661},{},[662],{"type":35,"value":663},"Real interest, separate from incentive-driven activity",{"type":30,"tag":156,"props":665,"children":666},{},[667],{"type":35,"value":668},"Spikes that coincide only with a competition",{"type":30,"tag":129,"props":670,"children":671},{},[672,677,682],{"type":30,"tag":156,"props":673,"children":674},{},[675],{"type":35,"value":676},"Order book depth and spread",{"type":30,"tag":156,"props":678,"children":679},{},[680],{"type":35,"value":681},"Whether ordinary users can trade without heavy slippage",{"type":30,"tag":156,"props":683,"children":684},{},[685],{"type":35,"value":686},"Depth that disappears away from the top of the book",{"type":30,"tag":129,"props":688,"children":689},{},[690,695,700],{"type":30,"tag":156,"props":691,"children":692},{},[693],{"type":35,"value":694},"New holders and new depositors",{"type":30,"tag":156,"props":696,"children":697},{},[698],{"type":35,"value":699},"Whether the listing brought in real participants",{"type":30,"tag":156,"props":701,"children":702},{},[703],{"type":35,"value":704},"Wallets that appear once and never return",{"type":30,"tag":129,"props":706,"children":707},{},[708,713,718],{"type":30,"tag":156,"props":709,"children":710},{},[711],{"type":35,"value":712},"Retention after incentives end",{"type":30,"tag":156,"props":714,"children":715},{},[716],{"type":35,"value":717},"Whether users stay once rewards stop",{"type":30,"tag":156,"props":719,"children":720},{},[721],{"type":35,"value":722},"A sharp drop the day a campaign closes",{"type":30,"tag":129,"props":724,"children":725},{},[726,731,736],{"type":30,"tag":156,"props":727,"children":728},{},[729],{"type":35,"value":730},"Community support load",{"type":30,"tag":156,"props":732,"children":733},{},[734],{"type":35,"value":735},"Where the onboarding flow is confusing",{"type":30,"tag":156,"props":737,"children":738},{},[739],{"type":35,"value":740},"Repeated questions that point to unclear copy",{"type":30,"tag":31,"props":742,"children":743},{},[744],{"type":35,"value":745},"Compare these against your pre-listing baseline and the goals set in phase 1, then decide what to keep and what to fix.",{"type":30,"tag":38,"props":747,"children":749},{"id":748},"exchange-listing-announcement-checklist",[750],{"type":35,"value":751},"Exchange Listing Announcement Checklist",{"type":30,"tag":31,"props":753,"children":754},{},[755],{"type":30,"tag":63,"props":756,"children":757},{},[758],{"type":35,"value":759},"Before announcement",{"type":30,"tag":55,"props":761,"children":764},{"className":762},[763],"contains-task-list",[765,778,787,796,805,814,823],{"type":30,"tag":59,"props":766,"children":769},{"className":767},[768],"task-list-item",[770,776],{"type":30,"tag":771,"props":772,"children":775},"input",{"disabled":773,"type":774},true,"checkbox",[],{"type":35,"value":777}," Embargo terms, announcement order and brand rules confirmed in writing",{"type":30,"tag":59,"props":779,"children":781},{"className":780},[768],[782,785],{"type":30,"tag":771,"props":783,"children":784},{"disabled":773,"type":774},[],{"type":35,"value":786}," Trading pair, start time, deposit and withdrawal times and networks confirmed",{"type":30,"tag":59,"props":788,"children":790},{"className":789},[768],[791,794],{"type":30,"tag":771,"props":792,"children":793},{"disabled":773,"type":774},[],{"type":35,"value":795}," Official contract addresses verified by two people",{"type":30,"tag":59,"props":797,"children":799},{"className":798},[768],[800,803],{"type":30,"tag":771,"props":801,"children":802},{"disabled":773,"type":774},[],{"type":35,"value":804}," Announcement copy in three lengths, approved by the exchange if required",{"type":30,"tag":59,"props":806,"children":808},{"className":807},[768],[809,812],{"type":30,"tag":771,"props":810,"children":811},{"disabled":773,"type":774},[],{"type":35,"value":813}," Anti-scam warnings drafted and pinned messages ready",{"type":30,"tag":59,"props":815,"children":817},{"className":816},[768],[818,821],{"type":30,"tag":771,"props":819,"children":820},{"disabled":773,"type":774},[],{"type":35,"value":822}," KOLs and ambassadors briefed with one fact sheet and disclosure requirements",{"type":30,"tag":59,"props":824,"children":826},{"className":825},[768],[827,830],{"type":30,"tag":771,"props":828,"children":829},{"disabled":773,"type":774},[],{"type":35,"value":831}," Market maker confirmed: accounts, inventory and quoting start time",{"type":30,"tag":31,"props":833,"children":834},{},[835],{"type":30,"tag":63,"props":836,"children":837},{},[838],{"type":35,"value":839},"On the day",{"type":30,"tag":55,"props":841,"children":843},{"className":842},[763],[844,853,862,871],{"type":30,"tag":59,"props":845,"children":847},{"className":846},[768],[848,851],{"type":30,"tag":771,"props":849,"children":850},{"disabled":773,"type":774},[],{"type":35,"value":852}," Exchange has published first",{"type":30,"tag":59,"props":854,"children":856},{"className":855},[768],[857,860],{"type":30,"tag":771,"props":858,"children":859},{"disabled":773,"type":774},[],{"type":35,"value":861}," Official channels post with a link to the exchange announcement",{"type":30,"tag":59,"props":863,"children":865},{"className":864},[768],[866,869],{"type":30,"tag":771,"props":867,"children":868},{"disabled":773,"type":774},[],{"type":35,"value":870}," Safety message pinned across channels",{"type":30,"tag":59,"props":872,"children":874},{"className":873},[768],[875,878],{"type":30,"tag":771,"props":876,"children":877},{"disabled":773,"type":774},[],{"type":35,"value":879}," Liquidity checked on the venue before \"now trading\" language is used",{"type":30,"tag":31,"props":881,"children":882},{},[883],{"type":30,"tag":63,"props":884,"children":885},{},[886],{"type":35,"value":887},"After go-live",{"type":30,"tag":55,"props":889,"children":891},{"className":890},[763],[892,901,910,919,928],{"type":30,"tag":59,"props":893,"children":895},{"className":894},[768],[896,899],{"type":30,"tag":771,"props":897,"children":898},{"disabled":773,"type":774},[],{"type":35,"value":900}," Spread, depth and volume reviewed daily for the first week",{"type":30,"tag":59,"props":902,"children":904},{"className":903},[768],[905,908],{"type":30,"tag":771,"props":906,"children":907},{"disabled":773,"type":774},[],{"type":35,"value":909}," Misinformation answered with links to official sources",{"type":30,"tag":59,"props":911,"children":913},{"className":912},[768],[914,917],{"type":30,"tag":771,"props":915,"children":916},{"disabled":773,"type":774},[],{"type":35,"value":918}," Joint campaign, if any, run within the exchange's rules",{"type":30,"tag":59,"props":920,"children":922},{"className":921},[768],[923,926],{"type":30,"tag":771,"props":924,"children":925},{"disabled":773,"type":774},[],{"type":35,"value":927}," Community update published within the first week",{"type":30,"tag":59,"props":929,"children":931},{"className":930},[768],[932,935],{"type":30,"tag":771,"props":933,"children":934},{"disabled":773,"type":774},[],{"type":35,"value":936}," Results reviewed against baseline: genuine volume, depth, new holders, retention",{"type":30,"tag":38,"props":938,"children":940},{"id":939},"a-listing-is-a-starting-point",[941],{"type":35,"value":942},"A Listing Is a Starting Point",{"type":30,"tag":31,"props":944,"children":945},{},[946,948,954],{"type":35,"value":947},"The announcement is the easy part. What decides whether the listing works is what traders find when they arrive: a clear message, a safe path to deposit and a book that can absorb real orders. Fibonacci Capital works with token teams on exactly that overlap between market making and launch readiness, and if you want help lining up liquidity and comms before your next listing, ",{"type":30,"tag":106,"props":949,"children":951},{"href":950},"/pretge",[952],{"type":35,"value":953},"get in touch with our team",{"type":35,"value":955},".",{"title":7,"searchDepth":957,"depth":957,"links":958},2,[959,960,961,967,973,974,980,984,985],{"id":40,"depth":957,"text":43},{"id":116,"depth":957,"text":119},{"id":250,"depth":957,"text":253,"children":962},[963,965,966],{"id":257,"depth":964,"text":260},3,{"id":268,"depth":964,"text":271},{"id":307,"depth":964,"text":310},{"id":318,"depth":957,"text":321,"children":968},[969,970,971,972],{"id":324,"depth":964,"text":327},{"id":378,"depth":964,"text":381},{"id":417,"depth":964,"text":420},{"id":428,"depth":964,"text":431},{"id":496,"depth":957,"text":499},{"id":540,"depth":957,"text":543,"children":975},[976,977,978,979],{"id":546,"depth":964,"text":549},{"id":557,"depth":964,"text":560},{"id":568,"depth":964,"text":571},{"id":587,"depth":964,"text":590},{"id":598,"depth":957,"text":601,"children":981},[982,983],{"id":604,"depth":964,"text":607},{"id":615,"depth":964,"text":618},{"id":748,"depth":957,"text":751},{"id":939,"depth":957,"text":942},"markdown","content:blog:how-to-market-an-exchange-listing.md","content","blog/how-to-market-an-exchange-listing.md","blog/how-to-market-an-exchange-listing","md",[993,1532,2324],{"_path":994,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":995,"description":996,"date":997,"author":11,"category":12,"tags":998,"keywords":1003,"image":1009,"readTime":25,"body":1010,"_type":986,"_id":1529,"_source":988,"_file":1530,"_stem":1531,"_extension":991},"/blog/crypto-press-release-mistakes","Crypto Press Release: 8 Mistakes Token Projects Make (and How to Fix Them)","A crypto press release only works when it carries real news and verifiable facts. Learn the 8 mistakes token projects make around fundraises, listings and TGEs.","2026-10-28",[999,1000,1001,1002],"crypto pr","press release","token launch","web3 marketing",[1004,1005,1006,1007,1008],"crypto press release","crypto press release distribution","web3 press release","token launch announcement","crypto PR mistakes","/assets/images/blog/crypto-press-release-mistakes.jpg",{"type":27,"children":1011,"toc":1514},[1012,1017,1029,1035,1040,1045,1051,1057,1062,1072,1078,1083,1100,1106,1111,1120,1126,1131,1140,1266,1279,1285,1290,1299,1305,1310,1327,1333,1338,1354,1360,1365,1374,1380,1492,1498,1503],{"type":30,"tag":31,"props":1013,"children":1014},{},[1015],{"type":35,"value":1016},"A crypto press release is a short, factual announcement of something that has already happened or is confirmed to happen, such as a funding round, an exchange listing, a token generation event or a partnership, written so that journalists, exchanges and investors can verify every claim in it. It is not an advertisement, a price forecast or a substitute for a media strategy. Most releases that token projects publish fail for the same handful of reasons: they announce nothing, they bury the facts a reporter needs, and they are sent to nobody in particular.",{"type":30,"tag":31,"props":1018,"children":1019},{},[1020,1022,1028],{"type":35,"value":1021},"This article covers eight specific mistakes we see around fundraises, listings, TGEs and partnerships, and what to do instead. It is about the release itself. If your question is who should help you run it, start with our guide on ",{"type":30,"tag":106,"props":1023,"children":1025},{"href":1024},"/blog/how-to-choose-a-crypto-pr-agency",[1026],{"type":35,"value":1027},"how to choose a crypto PR agency",{"type":35,"value":955},{"type":30,"tag":38,"props":1030,"children":1032},{"id":1031},"why-press-releases-still-matter-for-token-projects",[1033],{"type":35,"value":1034},"Why Press Releases Still Matter for Token Projects",{"type":30,"tag":31,"props":1036,"children":1037},{},[1038],{"type":35,"value":1039},"A release is a primary source. Journalists, exchange listing teams, data aggregators and institutional analysts use it to confirm dates, names and amounts without having to take a founder's tweet at face value. It also gives search engines and AI assistants a stable, citable page to reference later.",{"type":30,"tag":31,"props":1041,"children":1042},{},[1043],{"type":35,"value":1044},"That value depends entirely on accuracy and restraint. A release that overstates, hedges its key facts or contradicts an exchange's own notice does more damage than silence, because it becomes the document people point to when something goes wrong.",{"type":30,"tag":38,"props":1046,"children":1048},{"id":1047},"the-8-mistakes",[1049],{"type":35,"value":1050},"The 8 Mistakes",{"type":30,"tag":255,"props":1052,"children":1054},{"id":1053},"_1-announcing-non-news",[1055],{"type":35,"value":1056},"1. Announcing non-news",{"type":30,"tag":31,"props":1058,"children":1059},{},[1060],{"type":35,"value":1061},"\"We are excited to announce our new website,\" \"we joined a community programme,\" and \"we are exploring a partnership\" are not news. Reporters read dozens of these a week, and each one trains the newsroom to ignore your sender address. When a genuine event arrives, your release lands in the same mental folder.",{"type":30,"tag":31,"props":1063,"children":1064},{},[1065,1070],{"type":30,"tag":63,"props":1066,"children":1067},{},[1068],{"type":35,"value":1069},"Fix:",{"type":35,"value":1071}," Apply a simple test before drafting: would someone outside your team change a decision because of this? Funding closed, a listing confirmed with a date, a mainnet live, an integration shipped, an audit published. Those qualify. Roadmap intentions and memberships do not. Save the small items for your blog and social channels.",{"type":30,"tag":255,"props":1073,"children":1075},{"id":1074},"_2-confusing-paid-wire-distribution-with-earned-coverage",[1076],{"type":35,"value":1077},"2. Confusing paid wire distribution with earned coverage",{"type":30,"tag":31,"props":1079,"children":1080},{},[1081],{"type":35,"value":1082},"Pushing a release through a wire service or a syndication package puts it in front of a distribution network. It does not mean any journalist chose to write about you. Many teams pay for distribution, see the release republished on dozens of aggregator pages, and report \"coverage\" internally. Those pages are mostly reposts of the same text, valuable for a citation trail and search presence, not for readership.",{"type":30,"tag":31,"props":1084,"children":1085},{},[1086,1090,1092,1098],{"type":30,"tag":63,"props":1087,"children":1088},{},[1089],{"type":35,"value":1069},{"type":35,"value":1091}," Track the two separately in your reporting. Distribution is a publishing cost. Earned coverage is a journalist writing their own piece, quoting your team, or citing your release as a source. Plan both, budget them differently, and be honest with your board and community about which one happened. Our ",{"type":30,"tag":106,"props":1093,"children":1095},{"href":1094},"/blog/web3-marketing-budget-token-launch",[1096],{"type":35,"value":1097},"web3 marketing budget breakdown",{"type":35,"value":1099}," shows where each line belongs.",{"type":30,"tag":255,"props":1101,"children":1103},{"id":1102},"_3-mishandling-the-embargo",[1104],{"type":35,"value":1105},"3. Mishandling the embargo",{"type":30,"tag":31,"props":1107,"children":1108},{},[1109],{"type":35,"value":1110},"An embargo is an agreement that a journalist will hold a story until a set time. Teams get this wrong in two ways. They send an embargoed release to a long list with no confirmation of terms, which means some outlets publish early and others never saw it. Or they publish the news on their own channels before the embargo lifts, burning the goodwill of every reporter they briefed.",{"type":30,"tag":31,"props":1112,"children":1113},{},[1114,1118],{"type":30,"tag":63,"props":1115,"children":1116},{},[1117],{"type":35,"value":1069},{"type":35,"value":1119}," Offer embargoes only to a short list of reporters you have already spoken to, state the date, time and timezone in the first line, and get a reply confirming they accept. Brief them 24 to 72 hours ahead, not weeks. Your own site, socials and wire distribution go out at the lift time and not a minute earlier. If an exchange controls the announcement, the exchange's timing governs yours.",{"type":30,"tag":255,"props":1121,"children":1123},{"id":1122},"_4-leaving-out-the-facts-reporters-and-traders-need",[1124],{"type":35,"value":1125},"4. Leaving out the facts reporters and traders need",{"type":30,"tag":31,"props":1127,"children":1128},{},[1129],{"type":35,"value":1130},"A release that talks about \"a revolutionary new asset\" but does not give the ticker, the chain, the contract address, the listing pair and the trading start time forces everyone to write back to you. Reporters on deadline will skip it. Traders and aggregators will pull details from unofficial sources, and that is how wrong contract addresses spread.",{"type":30,"tag":31,"props":1132,"children":1133},{},[1134,1138],{"type":30,"tag":63,"props":1135,"children":1136},{},[1137],{"type":35,"value":1069},{"type":35,"value":1139}," Put a fact block near the top of every token-related release:",{"type":30,"tag":121,"props":1141,"children":1142},{},[1143,1159],{"type":30,"tag":125,"props":1144,"children":1145},{},[1146],{"type":30,"tag":129,"props":1147,"children":1148},{},[1149,1154],{"type":30,"tag":133,"props":1150,"children":1151},{},[1152],{"type":35,"value":1153},"Field",{"type":30,"tag":133,"props":1155,"children":1156},{},[1157],{"type":35,"value":1158},"What to include",{"type":30,"tag":149,"props":1160,"children":1161},{},[1162,1175,1188,1201,1214,1227,1240,1253],{"type":30,"tag":129,"props":1163,"children":1164},{},[1165,1170],{"type":30,"tag":156,"props":1166,"children":1167},{},[1168],{"type":35,"value":1169},"Project and token name",{"type":30,"tag":156,"props":1171,"children":1172},{},[1173],{"type":35,"value":1174},"Exact legal and brand names",{"type":30,"tag":129,"props":1176,"children":1177},{},[1178,1183],{"type":30,"tag":156,"props":1179,"children":1180},{},[1181],{"type":35,"value":1182},"Ticker",{"type":30,"tag":156,"props":1184,"children":1185},{},[1186],{"type":35,"value":1187},"Confirmed, and checked for clashes",{"type":30,"tag":129,"props":1189,"children":1190},{},[1191,1196],{"type":30,"tag":156,"props":1192,"children":1193},{},[1194],{"type":35,"value":1195},"Chain and standard",{"type":30,"tag":156,"props":1197,"children":1198},{},[1199],{"type":35,"value":1200},"e.g. which network and token standard",{"type":30,"tag":129,"props":1202,"children":1203},{},[1204,1209],{"type":30,"tag":156,"props":1205,"children":1206},{},[1207],{"type":35,"value":1208},"Contract address",{"type":30,"tag":156,"props":1210,"children":1211},{},[1212],{"type":35,"value":1213},"Copied from the deployed contract, then verified by a second person",{"type":30,"tag":129,"props":1215,"children":1216},{},[1217,1222],{"type":30,"tag":156,"props":1218,"children":1219},{},[1220],{"type":35,"value":1221},"Venue and pairs",{"type":30,"tag":156,"props":1223,"children":1224},{},[1225],{"type":35,"value":1226},"Only those the venue has confirmed",{"type":30,"tag":129,"props":1228,"children":1229},{},[1230,1235],{"type":30,"tag":156,"props":1231,"children":1232},{},[1233],{"type":35,"value":1234},"Trading start",{"type":30,"tag":156,"props":1236,"children":1237},{},[1238],{"type":35,"value":1239},"Date, time and timezone",{"type":30,"tag":129,"props":1241,"children":1242},{},[1243,1248],{"type":30,"tag":156,"props":1244,"children":1245},{},[1246],{"type":35,"value":1247},"Circulating supply at launch",{"type":30,"tag":156,"props":1249,"children":1250},{},[1251],{"type":35,"value":1252},"Stated consistently with your other documents",{"type":30,"tag":129,"props":1254,"children":1255},{},[1256,1261],{"type":30,"tag":156,"props":1257,"children":1258},{},[1259],{"type":35,"value":1260},"Official links",{"type":30,"tag":156,"props":1262,"children":1263},{},[1264],{"type":35,"value":1265},"Website, docs, verified social accounts",{"type":30,"tag":31,"props":1267,"children":1268},{},[1269,1271,1277],{"type":35,"value":1270},"Supply figures deserve particular care. If your release, your site and your exchange listing form each show a different number, that inconsistency becomes the story. Our guide to ",{"type":30,"tag":106,"props":1272,"children":1274},{"href":1273},"/blog/circulating-supply-explained-token-teams",[1275],{"type":35,"value":1276},"circulating supply for token teams",{"type":35,"value":1278}," explains how to calculate and report it so every channel matches.",{"type":30,"tag":255,"props":1280,"children":1282},{"id":1281},"_5-price-talk-return-claims-and-compliance-exposure",[1283],{"type":35,"value":1284},"5. Price talk, return claims and compliance exposure",{"type":30,"tag":31,"props":1286,"children":1287},{},[1288],{"type":35,"value":1289},"Phrases such as \"poised for massive growth,\" \"early holders will benefit,\" or any target price turn an announcement into something that can read as investment promotion. Exchanges may refuse to amplify it, mainstream outlets will not run it, and in many jurisdictions the issuer carries the legal risk for statements made in its name. This is a legal question first and a marketing question second.",{"type":30,"tag":31,"props":1291,"children":1292},{},[1293,1297],{"type":30,"tag":63,"props":1294,"children":1295},{},[1296],{"type":35,"value":1069},{"type":35,"value":1298}," Describe what happened and what the product does, in factual language. Avoid forward-looking statements about price, yield or returns. Where you need to describe future plans, label them as plans, not outcomes. Run every release past counsel before distribution and set that up as a standing step, not a favour requested on launch day. Where jurisdictional restrictions apply, say who the offer or access is not available to.",{"type":30,"tag":255,"props":1300,"children":1302},{"id":1301},"_6-having-no-media-kit-behind-the-release",[1303],{"type":35,"value":1304},"6. Having no media kit behind the release",{"type":30,"tag":31,"props":1306,"children":1307},{},[1308],{"type":35,"value":1309},"A reporter who wants to write a proper story will ask for a logo, founder photos, a one-page explainer and a way to verify your claims. If they get nothing for two days, the story goes to a competitor who responded sooner.",{"type":30,"tag":31,"props":1311,"children":1312},{},[1313,1317,1319,1325],{"type":30,"tag":63,"props":1314,"children":1315},{},[1316],{"type":35,"value":1069},{"type":35,"value":1318}," Build the kit before the release goes out and link it from the release itself. It should contain logos in standard formats, founder and team bios with headshots, a one-page product summary, a tokenomics summary that matches your published documents, and a named press contact who answers within hours. Your ",{"type":30,"tag":106,"props":1320,"children":1322},{"href":1321},"/blog/crypto-whitepaper-checklist",[1323],{"type":35,"value":1324},"whitepaper",{"type":35,"value":1326}," should be the deeper reference the kit points to, not a second version of the facts.",{"type":30,"tag":255,"props":1328,"children":1330},{"id":1329},"_7-sending-to-the-wrong-outlets-and-then-not-following-up",[1331],{"type":35,"value":1332},"7. Sending to the wrong outlets, and then not following up",{"type":30,"tag":31,"props":1334,"children":1335},{},[1336],{"type":35,"value":1337},"A generic blast to a purchased list of hundreds of addresses reaches people who do not cover your sector, and it is the quickest way to get flagged as spam. The opposite error is just as common: a single send, then silence. Journalists miss messages, and a short, specific follow-up is normal and expected.",{"type":30,"tag":31,"props":1339,"children":1340},{},[1341,1345,1347,1353],{"type":30,"tag":63,"props":1342,"children":1343},{},[1344],{"type":35,"value":1069},{"type":35,"value":1346}," Build a short target list of outlets and reporters who have covered projects like yours in the last few months. Read what they actually write. Tailor the first two sentences of your email to their beat, with the release pasted below rather than attached. Follow up once, two or three working days later, with one new piece of information such as a quote, a data point or an interview slot. Then stop. Persistent chasing damages the relationship you will need for the next announcement. For wider planning on sequencing outreach, see our notes on ",{"type":30,"tag":106,"props":1348,"children":1350},{"href":1349},"/blog/best-practices-token-launch-marketing",[1351],{"type":35,"value":1352},"best practices for token launch marketing",{"type":35,"value":955},{"type":30,"tag":255,"props":1355,"children":1357},{"id":1356},"_8-announcing-a-listing-before-the-exchange-confirms",[1358],{"type":35,"value":1359},"8. Announcing a listing before the exchange confirms",{"type":30,"tag":31,"props":1361,"children":1362},{},[1363],{"type":35,"value":1364},"This is the costliest error on the list. Teams often publish \"now listing on X\" based on a verbal go-ahead, a draft schedule or an internal chat message. If the exchange delays, changes the pair, or has not yet published its own notice, your release is wrong in public, and every outlet that republished it has to run a correction.",{"type":30,"tag":31,"props":1366,"children":1367},{},[1368,1372],{"type":30,"tag":63,"props":1369,"children":1370},{},[1371],{"type":35,"value":1069},{"type":35,"value":1373}," Do not publish until the exchange has issued its official announcement or has given you written confirmation of the date, pair and deposit and withdrawal timing, and has agreed to your wording. Coordinate the release time with the exchange's own notice. Use the exchange's name and logo only within its published brand rules. The same rule applies to launchpool, IEO and launchpad programmes: the platform's notice comes first, yours follows.",{"type":30,"tag":38,"props":1375,"children":1377},{"id":1376},"before-you-send-checklist",[1378],{"type":35,"value":1379},"Before You Send: Checklist",{"type":30,"tag":55,"props":1381,"children":1383},{"className":1382},[763],[1384,1393,1402,1411,1420,1429,1438,1447,1456,1465,1474,1483],{"type":30,"tag":59,"props":1385,"children":1387},{"className":1386},[768],[1388,1391],{"type":30,"tag":771,"props":1389,"children":1390},{"disabled":773,"type":774},[],{"type":35,"value":1392}," The news passes the test: an outsider would change a decision because of it",{"type":30,"tag":59,"props":1394,"children":1396},{"className":1395},[768],[1397,1400],{"type":30,"tag":771,"props":1398,"children":1399},{"disabled":773,"type":774},[],{"type":35,"value":1401}," Every number, date and name matches your other published documents",{"type":30,"tag":59,"props":1403,"children":1405},{"className":1404},[768],[1406,1409],{"type":30,"tag":771,"props":1407,"children":1408},{"disabled":773,"type":774},[],{"type":35,"value":1410}," Ticker, chain, contract address, pairs and trading time verified by a second person",{"type":30,"tag":59,"props":1412,"children":1414},{"className":1413},[768],[1415,1418],{"type":30,"tag":771,"props":1416,"children":1417},{"disabled":773,"type":774},[],{"type":35,"value":1419}," Exchange or partner confirmed in writing, with approved wording",{"type":30,"tag":59,"props":1421,"children":1423},{"className":1422},[768],[1424,1427],{"type":30,"tag":771,"props":1425,"children":1426},{"disabled":773,"type":774},[],{"type":35,"value":1428}," No price targets, return promises or \"early holder\" language",{"type":30,"tag":59,"props":1430,"children":1432},{"className":1431},[768],[1433,1436],{"type":30,"tag":771,"props":1434,"children":1435},{"disabled":773,"type":774},[],{"type":35,"value":1437}," Counsel has reviewed the final copy, including jurisdiction notes",{"type":30,"tag":59,"props":1439,"children":1441},{"className":1440},[768],[1442,1445],{"type":30,"tag":771,"props":1443,"children":1444},{"disabled":773,"type":774},[],{"type":35,"value":1446}," Media kit is live and linked from the release",{"type":30,"tag":59,"props":1448,"children":1450},{"className":1449},[768],[1451,1454],{"type":30,"tag":771,"props":1452,"children":1453},{"disabled":773,"type":774},[],{"type":35,"value":1455}," Embargo terms agreed in writing with each briefed reporter",{"type":30,"tag":59,"props":1457,"children":1459},{"className":1458},[768],[1460,1463],{"type":30,"tag":771,"props":1461,"children":1462},{"disabled":773,"type":774},[],{"type":35,"value":1464}," Target list built by beat, with personalised openings",{"type":30,"tag":59,"props":1466,"children":1468},{"className":1467},[768],[1469,1472],{"type":30,"tag":771,"props":1470,"children":1471},{"disabled":773,"type":774},[],{"type":35,"value":1473}," Distribution and earned-coverage tracked as separate line items",{"type":30,"tag":59,"props":1475,"children":1477},{"className":1476},[768],[1478,1481],{"type":30,"tag":771,"props":1479,"children":1480},{"disabled":773,"type":774},[],{"type":35,"value":1482}," One follow-up scheduled, with new information attached",{"type":30,"tag":59,"props":1484,"children":1486},{"className":1485},[768],[1487,1490],{"type":30,"tag":771,"props":1488,"children":1489},{"disabled":773,"type":774},[],{"type":35,"value":1491}," A named person ready to answer press questions on launch day",{"type":30,"tag":38,"props":1493,"children":1495},{"id":1494},"closing-announcements-land-on-order-books",[1496],{"type":35,"value":1497},"Closing: Announcements Land on Order Books",{"type":30,"tag":31,"props":1499,"children":1500},{},[1501],{"type":35,"value":1502},"A press release is a demand event. When it works, attention arrives in a short window, and that window usually coincides with a listing or TGE, which is exactly when your order book is least tested. A release that lands on a thin book produces wide spreads, slippage and a poor first impression, however well it was written.",{"type":30,"tag":31,"props":1504,"children":1505},{},[1506,1508,1513],{"type":35,"value":1507},"At Fibonacci Capital we work with teams on the market structure side of launches, and the pattern is consistent: communications calendars that are planned around listing dates and available liquidity convert attention into holders far more reliably than ones planned separately. If you are preparing a fundraise, listing or TGE announcement and want your release timing aligned with liquidity and listing readiness, ",{"type":30,"tag":106,"props":1509,"children":1510},{"href":950},[1511],{"type":35,"value":1512},"get in touch with Fibonacci Capital",{"type":35,"value":955},{"title":7,"searchDepth":957,"depth":957,"links":1515},[1516,1517,1527,1528],{"id":1031,"depth":957,"text":1034},{"id":1047,"depth":957,"text":1050,"children":1518},[1519,1520,1521,1522,1523,1524,1525,1526],{"id":1053,"depth":964,"text":1056},{"id":1074,"depth":964,"text":1077},{"id":1102,"depth":964,"text":1105},{"id":1122,"depth":964,"text":1125},{"id":1281,"depth":964,"text":1284},{"id":1301,"depth":964,"text":1304},{"id":1329,"depth":964,"text":1332},{"id":1356,"depth":964,"text":1359},{"id":1376,"depth":957,"text":1379},{"id":1494,"depth":957,"text":1497},"content:blog:crypto-press-release-mistakes.md","blog/crypto-press-release-mistakes.md","blog/crypto-press-release-mistakes",{"_path":1533,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":1534,"description":1535,"date":1536,"author":11,"category":12,"tags":1537,"keywords":1541,"image":1547,"readTime":25,"body":1548,"_type":986,"_id":2321,"_source":988,"_file":2322,"_stem":2323,"_extension":991},"/blog/best-crypto-quest-platforms","Best Crypto Quest Platforms for Token Campaigns: How to Choose","Crypto quest platforms compared: Galxe, Zealy, Layer3, TaskOn, Intract and QuestN, with criteria for verification, Sybil resistance and real engagement.","2026-10-27",[1538,1539,1540,1002],"quest platforms","token campaigns","community growth",[1542,1543,1544,1545,1546],"crypto quest platforms","web3 quest platforms","token campaign quests","Galxe vs Zealy","on-chain quests","/assets/images/blog/best-crypto-quest-platforms.jpg",{"type":27,"children":1549,"toc":2295},[1550,1555,1560,1566,1571,1644,1650,1655,1688,1694,1699,1729,1735,1740,1770,1776,1781,1811,1817,1822,1852,1858,1863,1893,1899,2068,2073,2079,2085,2090,2096,2101,2107,2120,2126,2131,2137,2142,2193,2199,2204,2210,2215,2221,2226,2232,2237,2243,2248,2254,2266,2272,2277,2283],{"type":30,"tag":31,"props":1551,"children":1552},{},[1553],{"type":35,"value":1554},"The best crypto quest platform for a token campaign depends on what you want users to do: Galxe is built around credentials and on-chain campaign infrastructure, Zealy around community quest boards (it was formerly Crew3), and Layer3 around guided on-chain quests. TaskOn, Intract and QuestN cover similar ground with their own emphasis on task variety, on-chain verification and campaign tooling. No platform fixes a weak campaign design, and none guarantees real users. This guide sets out the criteria that matter, describes each platform in general terms, and explains how to tell real engagement from farmed activity.",{"type":30,"tag":31,"props":1556,"children":1557},{},[1558],{"type":35,"value":1559},"Platform features, supported chains and pricing change often. Everything below describes general positioning only. Verify current features, chain support and terms directly with each provider before you commit budget.",{"type":30,"tag":38,"props":1561,"children":1563},{"id":1562},"selection-criteria",[1564],{"type":35,"value":1565},"Selection Criteria",{"type":30,"tag":31,"props":1567,"children":1568},{},[1569],{"type":35,"value":1570},"Before comparing names, decide what you are buying. These are the questions that separate platforms in practice:",{"type":30,"tag":438,"props":1572,"children":1573},{},[1574,1584,1594,1604,1614,1624,1634],{"type":30,"tag":59,"props":1575,"children":1576},{},[1577,1582],{"type":30,"tag":63,"props":1578,"children":1579},{},[1580],{"type":35,"value":1581},"On-chain vs social task verification.",{"type":35,"value":1583}," Social tasks (follow, repost, join a server) are cheap to complete and easy to fake. On-chain tasks (bridge, swap, mint, hold, vote) cost the user something and leave a verifiable record. Check which task types the platform can verify automatically and which depend on manual review.",{"type":30,"tag":59,"props":1585,"children":1586},{},[1587,1592],{"type":30,"tag":63,"props":1588,"children":1589},{},[1590],{"type":35,"value":1591},"Sybil resistance.",{"type":35,"value":1593}," What does the platform offer to detect duplicate wallets, bot accounts and coordinated farming? Ask what you can configure yourself, such as identity checks, minimum wallet age or activity thresholds, and what you must handle in your own data.",{"type":30,"tag":59,"props":1595,"children":1596},{},[1597,1602],{"type":30,"tag":63,"props":1598,"children":1599},{},[1600],{"type":35,"value":1601},"Chain support.",{"type":35,"value":1603}," Does it verify actions on the chain or chains your token and product live on? A platform that cannot read your chain forces you into social-only quests.",{"type":30,"tag":59,"props":1605,"children":1606},{},[1607,1612],{"type":30,"tag":63,"props":1608,"children":1609},{},[1610],{"type":35,"value":1611},"Audience reach vs quality.",{"type":35,"value":1613}," Some platforms bring a large existing pool of quest users, others suit communities you already own. A big audience is not the same as an audience that cares about your product.",{"type":30,"tag":59,"props":1615,"children":1616},{},[1617,1622],{"type":30,"tag":63,"props":1618,"children":1619},{},[1620],{"type":35,"value":1621},"Reward mechanics.",{"type":35,"value":1623}," Tokens, NFTs or badges, points, whitelist spots, raffles or leaderboards. Reward design shapes who shows up and how long they stay.",{"type":30,"tag":59,"props":1625,"children":1626},{},[1627,1632],{"type":30,"tag":63,"props":1628,"children":1629},{},[1630],{"type":35,"value":1631},"Data export and analytics.",{"type":35,"value":1633}," Can you export wallet addresses and task completion data so you can analyse them yourself? If the data stays locked in a dashboard, you cannot measure what matters.",{"type":30,"tag":59,"props":1635,"children":1636},{},[1637,1642],{"type":30,"tag":63,"props":1638,"children":1639},{},[1640],{"type":35,"value":1641},"Pricing model.",{"type":35,"value":1643}," Qualitatively, platforms differ in whether you pay a subscription, a per-campaign fee, a share of rewards, or nothing for basic use. Compare the total cost of a campaign, including reward budget and your team's moderation time, not just the platform fee.",{"type":30,"tag":38,"props":1645,"children":1647},{"id":1646},"_1-galxe",[1648],{"type":35,"value":1649},"1. Galxe",{"type":30,"tag":31,"props":1651,"children":1652},{},[1653],{"type":35,"value":1654},"Galxe is widely known for credential-based, on-chain campaign infrastructure. Projects define credentials, such as holding an asset or completing an on-chain action, and build campaigns on top of them, often with NFT or badge rewards.",{"type":30,"tag":55,"props":1656,"children":1657},{},[1658,1668,1678],{"type":30,"tag":59,"props":1659,"children":1660},{},[1661,1666],{"type":30,"tag":63,"props":1662,"children":1663},{},[1664],{"type":35,"value":1665},"Best for:",{"type":35,"value":1667}," Campaigns that reward verifiable on-chain behaviour across several chains.",{"type":30,"tag":59,"props":1669,"children":1670},{},[1671,1676],{"type":30,"tag":63,"props":1672,"children":1673},{},[1674],{"type":35,"value":1675},"Strengths:",{"type":35,"value":1677}," Credential model suits on-chain criteria; established familiarity among quest users.",{"type":30,"tag":59,"props":1679,"children":1680},{},[1681,1686],{"type":30,"tag":63,"props":1682,"children":1683},{},[1684],{"type":35,"value":1685},"Consider:",{"type":35,"value":1687}," Credential-based campaigns attract farmers too. Review the available anti-bot options and plan your own wallet filtering.",{"type":30,"tag":38,"props":1689,"children":1691},{"id":1690},"_2-zealy",[1692],{"type":35,"value":1693},"2. Zealy",{"type":30,"tag":31,"props":1695,"children":1696},{},[1697],{"type":35,"value":1698},"Zealy provides community quest boards where members complete tasks, earn experience points and climb leaderboards. It was formerly known as Crew3, and it is typically used to organise and motivate an existing community.",{"type":30,"tag":55,"props":1700,"children":1701},{},[1702,1711,1720],{"type":30,"tag":59,"props":1703,"children":1704},{},[1705,1709],{"type":30,"tag":63,"props":1706,"children":1707},{},[1708],{"type":35,"value":1665},{"type":35,"value":1710}," Community growth, content creation, onboarding tasks and ongoing engagement inside a community you already have.",{"type":30,"tag":59,"props":1712,"children":1713},{},[1714,1718],{"type":30,"tag":63,"props":1715,"children":1716},{},[1717],{"type":35,"value":1675},{"type":35,"value":1719}," Flexible task types, leaderboards and a community-first feel, with a lighter setup than many on-chain tools.",{"type":30,"tag":59,"props":1721,"children":1722},{},[1723,1727],{"type":30,"tag":63,"props":1724,"children":1725},{},[1726],{"type":35,"value":1685},{"type":35,"value":1728}," Social and content tasks dominate, so output quality varies. Plan moderation capacity and a way to review submissions.",{"type":30,"tag":38,"props":1730,"children":1732},{"id":1731},"_3-layer3",[1733],{"type":35,"value":1734},"3. Layer3",{"type":30,"tag":31,"props":1736,"children":1737},{},[1738],{"type":35,"value":1739},"Layer3 is known for guided on-chain quests that walk users through real protocol actions, such as bridging or using a specific application, with rewards attached.",{"type":30,"tag":55,"props":1741,"children":1742},{},[1743,1752,1761],{"type":30,"tag":59,"props":1744,"children":1745},{},[1746,1750],{"type":30,"tag":63,"props":1747,"children":1748},{},[1749],{"type":35,"value":1665},{"type":35,"value":1751}," Getting new users to try your product on-chain, where the action itself is the goal.",{"type":30,"tag":59,"props":1753,"children":1754},{},[1755,1759],{"type":30,"tag":63,"props":1756,"children":1757},{},[1758],{"type":35,"value":1675},{"type":35,"value":1760}," Quests are built around actual usage rather than social tasks, which fits product adoption goals.",{"type":30,"tag":59,"props":1762,"children":1763},{},[1764,1768],{"type":30,"tag":63,"props":1765,"children":1766},{},[1767],{"type":35,"value":1685},{"type":35,"value":1769}," Your product needs a clear, low-friction first action. Check current chain coverage and campaign formats for your use case.",{"type":30,"tag":38,"props":1771,"children":1773},{"id":1772},"_4-taskon",[1774],{"type":35,"value":1775},"4. TaskOn",{"type":30,"tag":31,"props":1777,"children":1778},{},[1779],{"type":35,"value":1780},"TaskOn is a quest and campaign platform that combines social tasks with on-chain verification, used by projects running multi-step promotional campaigns.",{"type":30,"tag":55,"props":1782,"children":1783},{},[1784,1793,1802],{"type":30,"tag":59,"props":1785,"children":1786},{},[1787,1791],{"type":30,"tag":63,"props":1788,"children":1789},{},[1790],{"type":35,"value":1665},{"type":35,"value":1792}," Teams that want a mix of social and on-chain tasks in one campaign.",{"type":30,"tag":59,"props":1794,"children":1795},{},[1796,1800],{"type":30,"tag":63,"props":1797,"children":1798},{},[1799],{"type":35,"value":1675},{"type":35,"value":1801}," Covers a range of task types and campaign formats.",{"type":30,"tag":59,"props":1803,"children":1804},{},[1805,1809],{"type":30,"tag":63,"props":1806,"children":1807},{},[1808],{"type":35,"value":1685},{"type":35,"value":1810}," As with any broad platform, confirm which verification types are automated for your chain and how participant data is exported.",{"type":30,"tag":38,"props":1812,"children":1814},{"id":1813},"_5-intract",[1815],{"type":35,"value":1816},"5. Intract",{"type":30,"tag":31,"props":1818,"children":1819},{},[1820],{"type":35,"value":1821},"Intract focuses on on-chain quests and user acquisition campaigns, with an emphasis on verifiable actions and rewards across supported chains.",{"type":30,"tag":55,"props":1823,"children":1824},{},[1825,1834,1843],{"type":30,"tag":59,"props":1826,"children":1827},{},[1828,1832],{"type":30,"tag":63,"props":1829,"children":1830},{},[1831],{"type":35,"value":1665},{"type":35,"value":1833}," Projects wanting on-chain activity such as swaps, deposits or contract interactions, particularly around launches and new chains.",{"type":30,"tag":59,"props":1835,"children":1836},{},[1837,1841],{"type":30,"tag":63,"props":1838,"children":1839},{},[1840],{"type":35,"value":1675},{"type":35,"value":1842}," Quest design centred on measurable on-chain actions.",{"type":30,"tag":59,"props":1844,"children":1845},{},[1846,1850],{"type":30,"tag":63,"props":1847,"children":1848},{},[1849],{"type":35,"value":1685},{"type":35,"value":1851}," Verify supported chains and available identity or anti-Sybil tools before planning reward volumes.",{"type":30,"tag":38,"props":1853,"children":1855},{"id":1854},"_6-questn",[1856],{"type":35,"value":1857},"6. QuestN",{"type":30,"tag":31,"props":1859,"children":1860},{},[1861],{"type":35,"value":1862},"QuestN is a campaign platform where projects set up tasks and rewards, typically combining social actions with on-chain steps for a broad audience.",{"type":30,"tag":55,"props":1864,"children":1865},{},[1866,1875,1884],{"type":30,"tag":59,"props":1867,"children":1868},{},[1869,1873],{"type":30,"tag":63,"props":1870,"children":1871},{},[1872],{"type":35,"value":1665},{"type":35,"value":1874}," Projects wanting wide exposure across several task types in one campaign.",{"type":30,"tag":59,"props":1876,"children":1877},{},[1878,1882],{"type":30,"tag":63,"props":1879,"children":1880},{},[1881],{"type":35,"value":1675},{"type":35,"value":1883}," Accessible campaign setup and a mix of task formats.",{"type":30,"tag":59,"props":1885,"children":1886},{},[1887,1891],{"type":30,"tag":63,"props":1888,"children":1889},{},[1890],{"type":35,"value":1685},{"type":35,"value":1892}," Broad exposure often brings low-intent participants. Define your quality filters before launch rather than after.",{"type":30,"tag":38,"props":1894,"children":1896},{"id":1895},"comparison-table",[1897],{"type":35,"value":1898},"Comparison Table",{"type":30,"tag":121,"props":1900,"children":1901},{},[1902,1928],{"type":30,"tag":125,"props":1903,"children":1904},{},[1905],{"type":30,"tag":129,"props":1906,"children":1907},{},[1908,1913,1918,1923],{"type":30,"tag":133,"props":1909,"children":1910},{},[1911],{"type":35,"value":1912},"Platform",{"type":30,"tag":133,"props":1914,"children":1915},{},[1916],{"type":35,"value":1917},"General positioning",{"type":30,"tag":133,"props":1919,"children":1920},{},[1921],{"type":35,"value":1922},"Typical task emphasis",{"type":30,"tag":133,"props":1924,"children":1925},{},[1926],{"type":35,"value":1927},"Best fit",{"type":30,"tag":149,"props":1929,"children":1930},{},[1931,1954,1977,2000,2023,2046],{"type":30,"tag":129,"props":1932,"children":1933},{},[1934,1939,1944,1949],{"type":30,"tag":156,"props":1935,"children":1936},{},[1937],{"type":35,"value":1938},"Galxe",{"type":30,"tag":156,"props":1940,"children":1941},{},[1942],{"type":35,"value":1943},"Credential and on-chain campaign infrastructure",{"type":30,"tag":156,"props":1945,"children":1946},{},[1947],{"type":35,"value":1948},"On-chain credentials, badges",{"type":30,"tag":156,"props":1950,"children":1951},{},[1952],{"type":35,"value":1953},"Verifiable on-chain campaigns",{"type":30,"tag":129,"props":1955,"children":1956},{},[1957,1962,1967,1972],{"type":30,"tag":156,"props":1958,"children":1959},{},[1960],{"type":35,"value":1961},"Zealy",{"type":30,"tag":156,"props":1963,"children":1964},{},[1965],{"type":35,"value":1966},"Community quest boards (formerly Crew3)",{"type":30,"tag":156,"props":1968,"children":1969},{},[1970],{"type":35,"value":1971},"Social, content, community tasks",{"type":30,"tag":156,"props":1973,"children":1974},{},[1975],{"type":35,"value":1976},"Engaging an existing community",{"type":30,"tag":129,"props":1978,"children":1979},{},[1980,1985,1990,1995],{"type":30,"tag":156,"props":1981,"children":1982},{},[1983],{"type":35,"value":1984},"Layer3",{"type":30,"tag":156,"props":1986,"children":1987},{},[1988],{"type":35,"value":1989},"Guided on-chain quests",{"type":30,"tag":156,"props":1991,"children":1992},{},[1993],{"type":35,"value":1994},"Product usage actions",{"type":30,"tag":156,"props":1996,"children":1997},{},[1998],{"type":35,"value":1999},"Driving first-time product use",{"type":30,"tag":129,"props":2001,"children":2002},{},[2003,2008,2013,2018],{"type":30,"tag":156,"props":2004,"children":2005},{},[2006],{"type":35,"value":2007},"TaskOn",{"type":30,"tag":156,"props":2009,"children":2010},{},[2011],{"type":35,"value":2012},"Multi-format quest campaigns",{"type":30,"tag":156,"props":2014,"children":2015},{},[2016],{"type":35,"value":2017},"Mixed social and on-chain",{"type":30,"tag":156,"props":2019,"children":2020},{},[2021],{"type":35,"value":2022},"Blended promotional campaigns",{"type":30,"tag":129,"props":2024,"children":2025},{},[2026,2031,2036,2041],{"type":30,"tag":156,"props":2027,"children":2028},{},[2029],{"type":35,"value":2030},"Intract",{"type":30,"tag":156,"props":2032,"children":2033},{},[2034],{"type":35,"value":2035},"On-chain quest campaigns",{"type":30,"tag":156,"props":2037,"children":2038},{},[2039],{"type":35,"value":2040},"Swaps, deposits, interactions",{"type":30,"tag":156,"props":2042,"children":2043},{},[2044],{"type":35,"value":2045},"On-chain activity around launches",{"type":30,"tag":129,"props":2047,"children":2048},{},[2049,2054,2059,2063],{"type":30,"tag":156,"props":2050,"children":2051},{},[2052],{"type":35,"value":2053},"QuestN",{"type":30,"tag":156,"props":2055,"children":2056},{},[2057],{"type":35,"value":2058},"Broad campaign platform",{"type":30,"tag":156,"props":2060,"children":2061},{},[2062],{"type":35,"value":2017},{"type":30,"tag":156,"props":2064,"children":2065},{},[2066],{"type":35,"value":2067},"Wide reach campaigns",{"type":30,"tag":31,"props":2069,"children":2070},{},[2071],{"type":35,"value":2072},"This table is qualitative and based on general positioning. It is not a ranking, and the right choice depends on your goal.",{"type":30,"tag":38,"props":2074,"children":2076},{"id":2075},"which-should-you-pick",[2077],{"type":35,"value":2078},"Which Should You Pick",{"type":30,"tag":255,"props":2080,"children":2082},{"id":2081},"community-growth",[2083],{"type":35,"value":2084},"Community growth",{"type":30,"tag":31,"props":2086,"children":2087},{},[2088],{"type":35,"value":2089},"If the goal is an active, engaged community, a community quest board such as Zealy is the natural starting point. Combine social tasks with tasks that need effort, such as writing a short product explainer or answering other members' questions. Keep rewards modest and recurring rather than one large prize.",{"type":30,"tag":255,"props":2091,"children":2093},{"id":2092},"on-chain-activity",[2094],{"type":35,"value":2095},"On-chain activity",{"type":30,"tag":31,"props":2097,"children":2098},{},[2099],{"type":35,"value":2100},"If you need real usage of your protocol, choose a platform built around on-chain verification, such as Layer3, Intract or Galxe. Make the first action simple and meaningful, and reward completion of the action itself, not a screenshot of it.",{"type":30,"tag":255,"props":2102,"children":2104},{"id":2103},"testnet-participation",[2105],{"type":35,"value":2106},"Testnet participation",{"type":30,"tag":31,"props":2108,"children":2109},{},[2110,2112,2118],{"type":35,"value":2111},"For testnets, you need task verification tied to actual network interactions and a way to filter low-quality wallets afterwards. Quest platforms can handle the sign-up and task layer, while the quality of participation depends on your testnet design. Our guide on ",{"type":30,"tag":106,"props":2113,"children":2115},{"href":2114},"/blog/how-to-run-an-incentivized-testnet",[2116],{"type":35,"value":2117},"how to run an incentivized testnet",{"type":35,"value":2119}," covers task design, reward structure and feedback collection in detail.",{"type":30,"tag":255,"props":2121,"children":2123},{"id":2122},"if-you-are-unsure",[2124],{"type":35,"value":2125},"If you are unsure",{"type":30,"tag":31,"props":2127,"children":2128},{},[2129],{"type":35,"value":2130},"Run a small pilot on one platform with one clear goal, measure the result, then scale. Running three platforms at once makes it hard to learn which one delivered what.",{"type":30,"tag":38,"props":2132,"children":2134},{"id":2133},"why-quest-traffic-often-converts-poorly",[2135],{"type":35,"value":2136},"Why Quest Traffic Often Converts Poorly",{"type":30,"tag":31,"props":2138,"children":2139},{},[2140],{"type":35,"value":2141},"Quest participants are usually motivated by the reward, not by your product. That is not a flaw in the participants, it is how the incentive works. Common outcomes:",{"type":30,"tag":55,"props":2143,"children":2144},{},[2145,2155,2165,2175],{"type":30,"tag":59,"props":2146,"children":2147},{},[2148,2153],{"type":30,"tag":63,"props":2149,"children":2150},{},[2151],{"type":35,"value":2152},"Participants complete tasks and leave.",{"type":35,"value":2154}," Once rewards are paid or points are assigned, the account goes quiet.",{"type":30,"tag":59,"props":2156,"children":2157},{},[2158,2163],{"type":30,"tag":63,"props":2159,"children":2160},{},[2161],{"type":35,"value":2162},"Farming operations take a share.",{"type":35,"value":2164}," Multi-wallet and multi-account setups can capture a large portion of rewards if verification is weak.",{"type":30,"tag":59,"props":2166,"children":2167},{},[2168,2173],{"type":30,"tag":63,"props":2169,"children":2170},{},[2171],{"type":35,"value":2172},"Social tasks inflate vanity metrics.",{"type":35,"value":2174}," Follower counts and impressions rise, while product usage does not.",{"type":30,"tag":59,"props":2176,"children":2177},{},[2178,2183,2185,2191],{"type":30,"tag":63,"props":2179,"children":2180},{},[2181],{"type":35,"value":2182},"Reward expectations attach to your token.",{"type":35,"value":2184}," Participants who joined for rewards may sell as soon as rewards unlock, which affects your market. Our comparison of a ",{"type":30,"tag":106,"props":2186,"children":2188},{"href":2187},"/blog/points-program-vs-airdrop",[2189],{"type":35,"value":2190},"points program vs an airdrop",{"type":35,"value":2192}," explains how reward structure shapes holder behaviour.",{"type":30,"tag":38,"props":2194,"children":2196},{"id":2195},"measuring-real-vs-farmed-engagement",[2197],{"type":35,"value":2198},"Measuring Real vs Farmed Engagement",{"type":30,"tag":31,"props":2200,"children":2201},{},[2202],{"type":35,"value":2203},"Treat the quest platform as a source of leads, not as the result. Measure what happens after the quest ends.",{"type":30,"tag":255,"props":2205,"children":2207},{"id":2206},"track-retention-not-completions",[2208],{"type":35,"value":2209},"Track retention, not completions",{"type":30,"tag":31,"props":2211,"children":2212},{},[2213],{"type":35,"value":2214},"Compare participants who completed a quest with a control group of organic users. Look at how many return after one week, one month and after rewards are distributed. Task completion counts alone tell you almost nothing.",{"type":30,"tag":255,"props":2216,"children":2218},{"id":2217},"look-for-wallet-clustering",[2219],{"type":35,"value":2220},"Look for wallet clustering",{"type":30,"tag":31,"props":2222,"children":2223},{},[2224],{"type":35,"value":2225},"Export wallet addresses and check for shared funding sources, identical transaction timing, and wallets created close together. Clusters of near-identical behaviour usually point to coordinated farming.",{"type":30,"tag":255,"props":2227,"children":2229},{"id":2228},"separate-depth-of-activity",[2230],{"type":35,"value":2231},"Separate depth of activity",{"type":30,"tag":31,"props":2233,"children":2234},{},[2235],{"type":35,"value":2236},"Ask whether participants did more than the minimum. Real users tend to explore beyond the required action, and farmers tend to do exactly what is required and nothing else.",{"type":30,"tag":255,"props":2238,"children":2240},{"id":2239},"use-filters-on-rewards-not-only-on-tasks",[2241],{"type":35,"value":2242},"Use filters on rewards, not only on tasks",{"type":30,"tag":31,"props":2244,"children":2245},{},[2246],{"type":35,"value":2247},"Set reward eligibility on post-quest behaviour, such as continued activity or holding, rather than a single completed action. Vest or stage rewards where your design allows it.",{"type":30,"tag":255,"props":2249,"children":2251},{"id":2250},"cross-check-with-community-signals",[2252],{"type":35,"value":2253},"Cross-check with community signals",{"type":30,"tag":31,"props":2255,"children":2256},{},[2257,2259,2264],{"type":35,"value":2258},"Compare quest metrics with qualitative signals: quality of questions in your community, support tickets, and product feedback. Our article on ",{"type":30,"tag":106,"props":2260,"children":2261},{"href":488},[2262],{"type":35,"value":2263},"how to spot fake engagement",{"type":35,"value":2265}," lists the patterns to watch for.",{"type":30,"tag":38,"props":2267,"children":2269},{"id":2268},"quests-are-one-channel-not-the-strategy",[2270],{"type":35,"value":2271},"Quests Are One Channel, Not the Strategy",{"type":30,"tag":31,"props":2273,"children":2274},{},[2275],{"type":35,"value":2276},"Quests work best as one component inside a broader plan that also includes content, partnerships and a clear product story.",{"type":30,"tag":38,"props":2278,"children":2280},{"id":2279},"from-demand-to-liquidity",[2281],{"type":35,"value":2282},"From Demand to Liquidity",{"type":30,"tag":31,"props":2284,"children":2285},{},[2286,2288,2293],{"type":35,"value":2287},"Marketing campaigns create attention, and attention shows up on the order book at launch. If a quest campaign brings thousands of new wallets to your token without sufficient depth, early volatility and thin books can undo the goodwill you just paid for. Fibonacci Capital works with token teams to plan launch liquidity and market making so that demand generated by campaigns meets stable, orderly trading. If you are lining up a campaign ahead of TGE, ",{"type":30,"tag":106,"props":2289,"children":2290},{"href":950},[2291],{"type":35,"value":2292},"get in touch",{"type":35,"value":2294}," to align marketing timing with your liquidity plan.",{"title":7,"searchDepth":957,"depth":957,"links":2296},[2297,2298,2299,2300,2301,2302,2303,2304,2305,2311,2312,2319,2320],{"id":1562,"depth":957,"text":1565},{"id":1646,"depth":957,"text":1649},{"id":1690,"depth":957,"text":1693},{"id":1731,"depth":957,"text":1734},{"id":1772,"depth":957,"text":1775},{"id":1813,"depth":957,"text":1816},{"id":1854,"depth":957,"text":1857},{"id":1895,"depth":957,"text":1898},{"id":2075,"depth":957,"text":2078,"children":2306},[2307,2308,2309,2310],{"id":2081,"depth":964,"text":2084},{"id":2092,"depth":964,"text":2095},{"id":2103,"depth":964,"text":2106},{"id":2122,"depth":964,"text":2125},{"id":2133,"depth":957,"text":2136},{"id":2195,"depth":957,"text":2198,"children":2313},[2314,2315,2316,2317,2318],{"id":2206,"depth":964,"text":2209},{"id":2217,"depth":964,"text":2220},{"id":2228,"depth":964,"text":2231},{"id":2239,"depth":964,"text":2242},{"id":2250,"depth":964,"text":2253},{"id":2268,"depth":957,"text":2271},{"id":2279,"depth":957,"text":2282},"content:blog:best-crypto-quest-platforms.md","blog/best-crypto-quest-platforms.md","blog/best-crypto-quest-platforms",{"_path":1094,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":2325,"description":2326,"date":2327,"author":11,"category":12,"tags":2328,"keywords":2331,"image":2337,"readTime":25,"body":2338,"_type":986,"_id":3003,"_source":988,"_file":3004,"_stem":3005,"_extension":991},"Web3 Marketing Budget for a Token Launch: How to Allocate It","How to set a web3 marketing budget for a token launch: where the money goes across phases, a decision framework by stage, and the spending traps to avoid.","2026-10-21",[2329,1001,1002,2330],"marketing budget","KOL",[2332,2333,2334,2335,2336],"web3 marketing budget","token launch marketing budget","crypto marketing budget allocation","how much to spend on crypto marketing","TGE marketing spend","/assets/images/blog/web3-marketing-budget-token-launch.jpg",{"type":27,"children":2339,"toc":2988},[2340,2345,2350,2356,2369,2374,2397,2403,2574,2579,2585,2590,2596,2601,2607,2620,2626,2639,2652,2658,2663,2706,2712,2717,2740,2759,2765,2834,2840,2845,2888,2893,2898,2904,2971,2977],{"type":30,"tag":31,"props":2341,"children":2342},{},[2343],{"type":35,"value":2344},"There is no standard figure for a web3 marketing budget, and anyone quoting one without knowing your stage, raise and listing plan is guessing. What you can do is set the budget from the top down: decide what share of your total launch budget marketing gets, split it across pre-launch, launch and post-launch phases, and keep a reserve for the weeks after your token starts trading. The mistake that hurts most projects is spending nearly everything before launch day and having nothing left when the market is actually watching.",{"type":30,"tag":31,"props":2346,"children":2347},{},[2348],{"type":35,"value":2349},"This guide gives a framework you can apply with your own numbers, not a made-up benchmark.",{"type":30,"tag":38,"props":2351,"children":2353},{"id":2352},"start-from-total-launch-cost-not-from-marketing",[2354],{"type":35,"value":2355},"Start From Total Launch Cost, Not From Marketing",{"type":30,"tag":31,"props":2357,"children":2358},{},[2359,2361,2367],{"type":35,"value":2360},"Marketing competes with several other line items for the same money. Before you size it, list everything a launch needs: legal, audits, listings, liquidity and market making, team costs and marketing. The overview in ",{"type":30,"tag":106,"props":2362,"children":2364},{"href":2363},"/blog/how-much-does-it-cost-to-launch-a-token",[2365],{"type":35,"value":2366},"how much it costs to launch a token",{"type":35,"value":2368}," is a good place to see the full list.",{"type":30,"tag":31,"props":2370,"children":2371},{},[2372],{"type":35,"value":2373},"Two points follow from that:",{"type":30,"tag":55,"props":2375,"children":2376},{},[2377,2387],{"type":30,"tag":59,"props":2378,"children":2379},{},[2380,2385],{"type":30,"tag":63,"props":2381,"children":2382},{},[2383],{"type":35,"value":2384},"Liquidity and listings come first.",{"type":35,"value":2386}," Marketing that drives people to a token they cannot trade efficiently wastes money. A thin order book turns every new buyer into a price spike and a complaint.",{"type":30,"tag":59,"props":2388,"children":2389},{},[2390,2395],{"type":30,"tag":63,"props":2391,"children":2392},{},[2393],{"type":35,"value":2394},"Marketing should be sized against what it must achieve",{"type":35,"value":2396},", such as qualified wallets, exchange-ready community, or investor awareness, not against a vague wish to be visible.",{"type":30,"tag":38,"props":2398,"children":2400},{"id":2399},"the-main-budget-categories",[2401],{"type":35,"value":2402},"The Main Budget Categories",{"type":30,"tag":121,"props":2404,"children":2405},{},[2406,2427],{"type":30,"tag":125,"props":2407,"children":2408},{},[2409],{"type":30,"tag":129,"props":2410,"children":2411},{},[2412,2417,2422],{"type":30,"tag":133,"props":2413,"children":2414},{},[2415],{"type":35,"value":2416},"Category",{"type":30,"tag":133,"props":2418,"children":2419},{},[2420],{"type":35,"value":2421},"What it covers",{"type":30,"tag":133,"props":2423,"children":2424},{},[2425],{"type":35,"value":2426},"Typical risk",{"type":30,"tag":149,"props":2428,"children":2429},{},[2430,2448,2466,2484,2502,2520,2538,2556],{"type":30,"tag":129,"props":2431,"children":2432},{},[2433,2438,2443],{"type":30,"tag":156,"props":2434,"children":2435},{},[2436],{"type":35,"value":2437},"Content and brand",{"type":30,"tag":156,"props":2439,"children":2440},{},[2441],{"type":35,"value":2442},"Website, docs, explainers, design",{"type":30,"tag":156,"props":2444,"children":2445},{},[2446],{"type":35,"value":2447},"Low, but needed early",{"type":30,"tag":129,"props":2449,"children":2450},{},[2451,2456,2461],{"type":30,"tag":156,"props":2452,"children":2453},{},[2454],{"type":35,"value":2455},"Community",{"type":30,"tag":156,"props":2457,"children":2458},{},[2459],{"type":35,"value":2460},"Moderators, events, ambassador and rewards programmes",{"type":30,"tag":156,"props":2462,"children":2463},{},[2464],{"type":35,"value":2465},"Medium: depends on quality control",{"type":30,"tag":129,"props":2467,"children":2468},{},[2469,2474,2479],{"type":30,"tag":156,"props":2470,"children":2471},{},[2472],{"type":35,"value":2473},"KOLs and influencers",{"type":30,"tag":156,"props":2475,"children":2476},{},[2477],{"type":35,"value":2478},"Paid posts, partnerships, spaces",{"type":30,"tag":156,"props":2480,"children":2481},{},[2482],{"type":35,"value":2483},"High: easy to overpay for empty reach",{"type":30,"tag":129,"props":2485,"children":2486},{},[2487,2492,2497],{"type":30,"tag":156,"props":2488,"children":2489},{},[2490],{"type":35,"value":2491},"PR and media",{"type":30,"tag":156,"props":2493,"children":2494},{},[2495],{"type":35,"value":2496},"Press releases, articles, interviews",{"type":30,"tag":156,"props":2498,"children":2499},{},[2500],{"type":35,"value":2501},"Medium: reach varies a lot",{"type":30,"tag":129,"props":2503,"children":2504},{},[2505,2510,2515],{"type":30,"tag":156,"props":2506,"children":2507},{},[2508],{"type":35,"value":2509},"Campaigns and incentives",{"type":30,"tag":156,"props":2511,"children":2512},{},[2513],{"type":35,"value":2514},"Airdrops, quests, trading competitions",{"type":30,"tag":156,"props":2516,"children":2517},{},[2518],{"type":35,"value":2519},"High: attracts farmers if badly designed",{"type":30,"tag":129,"props":2521,"children":2522},{},[2523,2528,2533],{"type":30,"tag":156,"props":2524,"children":2525},{},[2526],{"type":35,"value":2527},"Paid ads and sponsorships",{"type":30,"tag":156,"props":2529,"children":2530},{},[2531],{"type":35,"value":2532},"Platform ads where allowed, conference sponsorships",{"type":30,"tag":156,"props":2534,"children":2535},{},[2536],{"type":35,"value":2537},"Medium",{"type":30,"tag":129,"props":2539,"children":2540},{},[2541,2546,2551],{"type":30,"tag":156,"props":2542,"children":2543},{},[2544],{"type":35,"value":2545},"Tools and analytics",{"type":30,"tag":156,"props":2547,"children":2548},{},[2549],{"type":35,"value":2550},"Tracking, on-chain analytics, social listening",{"type":30,"tag":156,"props":2552,"children":2553},{},[2554],{"type":35,"value":2555},"Low",{"type":30,"tag":129,"props":2557,"children":2558},{},[2559,2564,2569],{"type":30,"tag":156,"props":2560,"children":2561},{},[2562],{"type":35,"value":2563},"Reserve",{"type":30,"tag":156,"props":2565,"children":2566},{},[2567],{"type":35,"value":2568},"Unplanned opportunities and post-launch response",{"type":30,"tag":156,"props":2570,"children":2571},{},[2572],{"type":35,"value":2573},"Protects everything else",{"type":30,"tag":31,"props":2575,"children":2576},{},[2577],{"type":35,"value":2578},"Rules around crypto advertising differ by platform and country, so check what is permitted before committing spend to paid channels.",{"type":30,"tag":38,"props":2580,"children":2582},{"id":2581},"allocating-across-phases",[2583],{"type":35,"value":2584},"Allocating Across Phases",{"type":30,"tag":31,"props":2586,"children":2587},{},[2588],{"type":35,"value":2589},"Split the budget by time, not just by channel.",{"type":30,"tag":255,"props":2591,"children":2593},{"id":2592},"pre-launch-building-the-base",[2594],{"type":35,"value":2595},"Pre-launch (building the base)",{"type":30,"tag":31,"props":2597,"children":2598},{},[2599],{"type":35,"value":2600},"Spend here on content, community foundations and a small, targeted set of partnerships. The goal is a core group who understand the project, not a large number of followers. Early money is best spent on documentation, a clear narrative and a community that has real conversations.",{"type":30,"tag":255,"props":2602,"children":2604},{"id":2603},"launch-window-the-tge-weeks",[2605],{"type":35,"value":2606},"Launch window (the TGE weeks)",{"type":30,"tag":31,"props":2608,"children":2609},{},[2610,2612,2618],{"type":35,"value":2611},"This is where attention peaks. Spend concentrates on coordinated announcements, listing-day communications, and any campaign tied to trading. It is also when ",{"type":30,"tag":106,"props":2613,"children":2615},{"href":2614},"/blog/tge-launch-day-runbook",[2616],{"type":35,"value":2617},"your launch day runbook",{"type":35,"value":2619}," matters: marketing, liquidity and support must move together.",{"type":30,"tag":255,"props":2621,"children":2623},{"id":2622},"post-launch-retention",[2624],{"type":35,"value":2625},"Post-launch (retention)",{"type":30,"tag":31,"props":2627,"children":2628},{},[2629,2631,2637],{"type":35,"value":2630},"Many teams stop spending the day after listing. That is when holders decide whether to stay. Hold back money for ongoing content, product updates, community programmes and responses to market events. The failure patterns in ",{"type":30,"tag":106,"props":2632,"children":2634},{"href":2633},"/blog/why-tokens-fail-after-launch",[2635],{"type":35,"value":2636},"why tokens fail after launch",{"type":35,"value":2638}," often start with marketing that ends at TGE.",{"type":30,"tag":31,"props":2640,"children":2641},{},[2642,2644,2650],{"type":35,"value":2643},"Investors will also ask for this split, so keep it with the rest of your ",{"type":30,"tag":106,"props":2645,"children":2647},{"href":2646},"/blog/crypto-data-room-checklist-token-fundraising",[2648],{"type":35,"value":2649},"fundraising documents",{"type":35,"value":2651},". A simple way to hold yourself to this is to write the three phase budgets down before you sign any contract, and treat the post-launch share as untouchable unless the board agrees.",{"type":30,"tag":38,"props":2653,"children":2655},{"id":2654},"a-decision-framework-by-stage",[2656],{"type":35,"value":2657},"A Decision Framework by Stage",{"type":30,"tag":31,"props":2659,"children":2660},{},[2661],{"type":35,"value":2662},"Match your approach to where you are:",{"type":30,"tag":438,"props":2664,"children":2665},{},[2666,2676,2686,2696],{"type":30,"tag":59,"props":2667,"children":2668},{},[2669,2674],{"type":30,"tag":63,"props":2670,"children":2671},{},[2672],{"type":35,"value":2673},"Pre-seed, no token yet.",{"type":35,"value":2675}," Spend almost nothing on paid reach. Invest in product proof, content and a small community. Paid influencers at this stage buy attention for something that does not exist yet.",{"type":30,"tag":59,"props":2677,"children":2678},{},[2679,2684],{"type":30,"tag":63,"props":2680,"children":2681},{},[2682],{"type":35,"value":2683},"Funded, preparing a TGE.",{"type":35,"value":2685}," Build a calendar and fund community, content and selected KOL partnerships. Link spending to milestones such as listings and product releases.",{"type":30,"tag":59,"props":2687,"children":2688},{},[2689,2694],{"type":30,"tag":63,"props":2690,"children":2691},{},[2692],{"type":35,"value":2693},"Live token, thin liquidity.",{"type":35,"value":2695}," Pause big awareness campaigns. Fix market depth first, then restart marketing. Awareness without liquidity creates volatility, not growth.",{"type":30,"tag":59,"props":2697,"children":2698},{},[2699,2704],{"type":30,"tag":63,"props":2700,"children":2701},{},[2702],{"type":35,"value":2703},"Live token, healthy market.",{"type":35,"value":2705}," Scale what has measurable results, and cut what does not.",{"type":30,"tag":38,"props":2707,"children":2709},{"id":2708},"measuring-what-you-bought",[2710],{"type":35,"value":2711},"Measuring What You Bought",{"type":30,"tag":31,"props":2713,"children":2714},{},[2715],{"type":35,"value":2716},"Every line in the budget should map to a measurable result, agreed before you spend:",{"type":30,"tag":55,"props":2718,"children":2719},{},[2720,2725,2730,2735],{"type":30,"tag":59,"props":2721,"children":2722},{},[2723],{"type":35,"value":2724},"Qualified signups or wallets, not raw impressions",{"type":30,"tag":59,"props":2726,"children":2727},{},[2728],{"type":35,"value":2729},"Retention of community members after a campaign ends",{"type":30,"tag":59,"props":2731,"children":2732},{},[2733],{"type":35,"value":2734},"On-chain behaviour: holders who keep tokens, interact with the product or provide liquidity",{"type":30,"tag":59,"props":2736,"children":2737},{},[2738],{"type":35,"value":2739},"Cost per useful action, which is more honest than cost per view",{"type":30,"tag":31,"props":2741,"children":2742},{},[2743,2745,2749,2751,2757],{"type":35,"value":2744},"Be careful with engagement numbers. Inflated metrics are common, and the guide to ",{"type":30,"tag":106,"props":2746,"children":2747},{"href":488},[2748],{"type":35,"value":491},{"type":35,"value":2750}," lists what to check before paying any agency or KOL. If you use an agency, ",{"type":30,"tag":106,"props":2752,"children":2754},{"href":2753},"/blog/how-to-choose-a-crypto-kol-agency",[2755],{"type":35,"value":2756},"how to choose a crypto KOL agency",{"type":35,"value":2758}," covers what to ask.",{"type":30,"tag":38,"props":2760,"children":2762},{"id":2761},"spending-traps-to-avoid",[2763],{"type":35,"value":2764},"Spending Traps to Avoid",{"type":30,"tag":55,"props":2766,"children":2767},{},[2768,2778,2788,2804,2814,2824],{"type":30,"tag":59,"props":2769,"children":2770},{},[2771,2776],{"type":30,"tag":63,"props":2772,"children":2773},{},[2774],{"type":35,"value":2775},"Front-loading the budget.",{"type":35,"value":2777}," Burning most funds before TGE leaves nothing for the period that decides retention.",{"type":30,"tag":59,"props":2779,"children":2780},{},[2781,2786],{"type":30,"tag":63,"props":2782,"children":2783},{},[2784],{"type":35,"value":2785},"Paying for follower counts.",{"type":35,"value":2787}," Reach from bought or low-intent audiences does not convert and can damage your credibility.",{"type":30,"tag":59,"props":2789,"children":2790},{},[2791,2796,2798,2803],{"type":30,"tag":63,"props":2792,"children":2793},{},[2794],{"type":35,"value":2795},"Over-incentivising.",{"type":35,"value":2797}," Large reward campaigns attract users who leave as soon as rewards stop. Compare designs in ",{"type":30,"tag":106,"props":2799,"children":2800},{"href":2187},[2801],{"type":35,"value":2802},"points programme vs airdrop",{"type":35,"value":955},{"type":30,"tag":59,"props":2805,"children":2806},{},[2807,2812],{"type":30,"tag":63,"props":2808,"children":2809},{},[2810],{"type":35,"value":2811},"No contract terms.",{"type":35,"value":2813}," Agree deliverables, disclosure requirements and what happens if results are not met.",{"type":30,"tag":59,"props":2815,"children":2816},{},[2817,2822],{"type":30,"tag":63,"props":2818,"children":2819},{},[2820],{"type":35,"value":2821},"Ignoring the reserve.",{"type":35,"value":2823}," An unplanned opportunity or a bad news cycle needs funding you can deploy fast.",{"type":30,"tag":59,"props":2825,"children":2826},{},[2827,2832],{"type":30,"tag":63,"props":2828,"children":2829},{},[2830],{"type":35,"value":2831},"Marketing a market you cannot support.",{"type":35,"value":2833}," Traffic arriving into a thin order book produces slippage and angry holders.",{"type":30,"tag":38,"props":2835,"children":2837},{"id":2836},"how-to-reallocate-while-the-campaign-runs",[2838],{"type":35,"value":2839},"How to Reallocate While the Campaign Runs",{"type":30,"tag":31,"props":2841,"children":2842},{},[2843],{"type":35,"value":2844},"A budget is a hypothesis. Review it at fixed points, for example two weeks before TGE, launch week and thirty days after, and move money using simple rules:",{"type":30,"tag":55,"props":2846,"children":2847},{},[2848,2858,2868,2878],{"type":30,"tag":59,"props":2849,"children":2850},{},[2851,2856],{"type":30,"tag":63,"props":2852,"children":2853},{},[2854],{"type":35,"value":2855},"Cut",{"type":35,"value":2857}," channels where cost per useful action is rising, or where the audience churns once rewards end.",{"type":30,"tag":59,"props":2859,"children":2860},{},[2861,2866],{"type":30,"tag":63,"props":2862,"children":2863},{},[2864],{"type":35,"value":2865},"Double down",{"type":35,"value":2867}," on channels that bring wallets who hold, trade and engage with the product after the campaign.",{"type":30,"tag":59,"props":2869,"children":2870},{},[2871,2876],{"type":30,"tag":63,"props":2872,"children":2873},{},[2874],{"type":35,"value":2875},"Pause",{"type":35,"value":2877}," any spend that points traffic at a market you cannot support yet, until depth improves.",{"type":30,"tag":59,"props":2879,"children":2880},{},[2881,2886],{"type":30,"tag":63,"props":2882,"children":2883},{},[2884],{"type":35,"value":2885},"Document every change",{"type":35,"value":2887}," so the next launch starts from evidence instead of memory.",{"type":30,"tag":31,"props":2889,"children":2890},{},[2891],{"type":35,"value":2892},"Keep a short log of what was bought, what it was meant to achieve and what it achieved. After one launch cycle this becomes the most valuable marketing asset you own, because it replaces opinions from agencies with your own data. It also makes future conversations with investors and listing teams easier, since you can show how spend turned into a real, retained community instead of a one-off spike.",{"type":30,"tag":31,"props":2894,"children":2895},{},[2896],{"type":35,"value":2897},"For teams with a small budget, the same logic applies at a smaller scale. Concentrate on two or three channels you can measure, rather than spreading thinly across ten. Depth in a few places beats a presence everywhere, and it keeps the reserve intact.",{"type":30,"tag":38,"props":2899,"children":2901},{"id":2900},"a-short-budgeting-checklist",[2902],{"type":35,"value":2903},"A Short Budgeting Checklist",{"type":30,"tag":55,"props":2905,"children":2907},{"className":2906},[763],[2908,2917,2926,2935,2944,2953,2962],{"type":30,"tag":59,"props":2909,"children":2911},{"className":2910},[768],[2912,2915],{"type":30,"tag":771,"props":2913,"children":2914},{"disabled":773,"type":774},[],{"type":35,"value":2916}," Total launch budget defined, with marketing as one line among several",{"type":30,"tag":59,"props":2918,"children":2920},{"className":2919},[768],[2921,2924],{"type":30,"tag":771,"props":2922,"children":2923},{"disabled":773,"type":774},[],{"type":35,"value":2925}," Liquidity and listing costs funded before marketing is finalised",{"type":30,"tag":59,"props":2927,"children":2929},{"className":2928},[768],[2930,2933],{"type":30,"tag":771,"props":2931,"children":2932},{"disabled":773,"type":774},[],{"type":35,"value":2934}," Budget split across pre-launch, launch and post-launch",{"type":30,"tag":59,"props":2936,"children":2938},{"className":2937},[768],[2939,2942],{"type":30,"tag":771,"props":2940,"children":2941},{"disabled":773,"type":774},[],{"type":35,"value":2943}," Reserve held back and protected",{"type":30,"tag":59,"props":2945,"children":2947},{"className":2946},[768],[2948,2951],{"type":30,"tag":771,"props":2949,"children":2950},{"disabled":773,"type":774},[],{"type":35,"value":2952}," Each category tied to a measurable outcome",{"type":30,"tag":59,"props":2954,"children":2956},{"className":2955},[768],[2957,2960],{"type":30,"tag":771,"props":2958,"children":2959},{"disabled":773,"type":774},[],{"type":35,"value":2961}," Written terms with every agency and KOL",{"type":30,"tag":59,"props":2963,"children":2965},{"className":2964},[768],[2966,2969],{"type":30,"tag":771,"props":2967,"children":2968},{"disabled":773,"type":774},[],{"type":35,"value":2970}," Review point scheduled to cut underperforming spend",{"type":30,"tag":38,"props":2972,"children":2974},{"id":2973},"tie-it-to-market-quality",[2975],{"type":35,"value":2976},"Tie It to Market Quality",{"type":30,"tag":31,"props":2978,"children":2979},{},[2980,2982,2987],{"type":35,"value":2981},"Marketing creates demand; liquidity decides whether that demand turns into a healthy market. Fibonacci Capital helps projects plan the liquidity and market making side of a launch so marketing spend is not wasted on a thin book; if you are building your launch budget, ",{"type":30,"tag":106,"props":2983,"children":2984},{"href":950},[2985],{"type":35,"value":2986},"speak with us about your launch plan",{"type":35,"value":955},{"title":7,"searchDepth":957,"depth":957,"links":2989},[2990,2991,2992,2997,2998,2999,3000,3001,3002],{"id":2352,"depth":957,"text":2355},{"id":2399,"depth":957,"text":2402},{"id":2581,"depth":957,"text":2584,"children":2993},[2994,2995,2996],{"id":2592,"depth":964,"text":2595},{"id":2603,"depth":964,"text":2606},{"id":2622,"depth":964,"text":2625},{"id":2654,"depth":957,"text":2657},{"id":2708,"depth":957,"text":2711},{"id":2761,"depth":957,"text":2764},{"id":2836,"depth":957,"text":2839},{"id":2900,"depth":957,"text":2903},{"id":2973,"depth":957,"text":2976},"content:blog:web3-marketing-budget-token-launch.md","blog/web3-marketing-budget-token-launch.md","blog/web3-marketing-budget-token-launch",1793236720686]